Day Eleven (of Thirty-One):
Question To Ask Yourself: What is your networking strategy?
How significant a role does networking play in your prospecting efforts? Attend too many events? Attend too few events? Attend all the wrong events? Go to the same groups week after week, seeing the same people?
Are you going to events that are populated with your actual target market? And how effective is your follow-up strategy?
And how do you see social media playing a role in your online networking? Are you employing the same “networking” tactics on Twitter? Facebook? LinkedIn?
What I am doing: Admittedly, I built my business starting in 2007 attending dozens and dozens of networking events. But in these last years, I have hardly gotten out of the office.
With three companies, a radio show and word of mouth, I rely a lot less on attending events than I did at first. And, I now do a lot of my networking online. I identify people I want to get to know (either as a prospect OR as a parter) online, then set a face-to-face meeting.
What about you?
Todd is planning his 2011 marketing attack. He is asking himself a series of hard questions, questions that will fine tune his go-to-market strategy. This December, Todd will share one question per day, hoping these questions help you too…