Day 27 (of 31):
Question To Ask Yourself: What are your revenue goals?
Do you even know?
A lot of the small business people I speak with don’t really know. Which boggles my mind. To be honest, without this goal, you CANNOT create a marketing plan. And without a marketing plan, you are far more likely to not have a good year with your business.
What are your revenue goals? Do you even know what you made in 2010? 2009? Are you growing? Are you declining? Are you all over the place?
Until you determine what your revenue goal is for 2011, you can’t do a thing to draft a plan, or make proper strategic marketing and business decisions for the coming year…
What I am doing: I am boldly projecting that my revenues will DOUBLE in 2011. This is in large part to Dreamland, my new interactive agency. And I have spent the last several weeks making adjustments to ramp up the marketing effort to land all this new business…
What about you?
Todd is planning his 2011 marketing attack. He is asking himself a series of hard questions, questions that will fine tune his go-to-market strategy. This December, Todd will share one question per day, hoping these questions help you too…