Your 2011 Marketing Plan: Is Social Media Right For You?

Day Seven (of Thirty-One):

Question To Ask Yourself: Is Social Media Right For You?

The answer is yes.

Problem is, most people don’t do it right.

They blast messaging one-way. They don’t engage. They don’t build relationships. They don’t educate. And most importantly, most don’t give the process time to take root, and give up before the time investment bears fruit.

Have you identified where your prospects/referral sources are spending time (Facebook, LinkedIn, Twitter)? Have you grasped the concept of using the tools to make meaningful connections? Are you helping others?

What I am doing: Social media continues to be an integral piece of my marketing strategy, and is working well for me. Of course, I will continue to seek improvements, and work harder at setting up more effective “listening posts” to better identify and capture more business opportunities.

My more difficult challenge is to continue learning how to better educate and equip my clients and partners on the power of the medium.

I believe in this. My bigger challenge is more effectively inspiring others to believe too.

What about you?


Todd is planning his 2011 marketing attack. He is asking himself a series of hard questions, questions that will fine tune his go-to-market strategy. This December, Todd will share one question per day, hoping these questions help you too…

Click HERE to follow the entire series on what questions to ask as you draft your 2011 marketing plan!

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  • Zahir Palanpur

    Do you have specific examples on how it has worked for your business that your comfortable sharing Todd?

  • Todd Schnick

    for me, social media is simply how i make connections with people i want to do business with, or are in a position to refer business to me.i don’t have complex, intricate campaigns that i design for myself. i merely use the tools as a way to identify (what i call setting up “listening posts”) people i want to serve, initiate the conversation and then forge a business examples would require a e-book… ;-)