Your 2011 Marketing Plan: Is Day-To-Day Admin Dragging You Down?

Day 26 (of 31):

Question To Ask Yourself: Is day-to-day admin dragging you down?

If you are like me, you lose dramatic amounts of time fiddling with the day-to-day admin of your business. Invoicing, chasing down accounts receivable, inventory, paying bills, payroll, health insurance paperwork, etc.

Marketing, selling, and doing the creative work you are hired to do in the first place gets put aside because the “running the actual business” stuff gets in the way…

But yet, this is vital to the operation of the business, right?

Have you thought about adopting new processes? Thought about buying software that makes your life much easier? Or have you thought about biting the bullet and hiring professional help to get this work done?

It may be time to shake things up.

What I am doing: As a home-based consultant, I wear all the hats. Sales, production, and admin. And over the years, I’ve managed to do all the wrong things.

But 2011 is the year I may seek professional help, or at least turn over the time consuming elements of admin to a virtual assistant…

What about you?


Todd is planning his 2011 marketing attack. He is asking himself a series of hard questions, questions that will fine tune his go-to-market strategy. This December, Todd will share one question per day, hoping these questions help you too…

Click HERE to follow the entire series on what questions to ask as you draft your 2011 marketing plan!

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  • Brucek

    I’d be interested in knowing what you find in the way of a virtual assistant.

  • Todd Schnick

    sure thing bruce. will keep you posted.

    for your own research, i would check out elance:

  • Beth Bridges

    I am going to find a virtual assistant. It’s crazy to think that I can do all of this. Why spend three hours trying to figure our accounting when I can hire someone? And then I won’t have all my writing time sucked up by frustration.

  • Beth Bridges

    I would ask around. Too many unknowns from eLance. Even if they’ve never met their VA, they’ll know if they do good work obviously. Or call your local Chamber of Commerce to see if they have any who are members ;-)

  • Todd Schnick

    thanks beth. good idea on checking out the chamber.

    i’ve had great success with elance, but only with designers. not with VAs… thanks for the tip…

  • Todd Schnick

    yeah, me too.

    i have a lot of “three hour chunks” lost – and i don’t intend on losing any more…