Why It Is Worth Giving Pinterest A Look

I promised myself that I wasn’t going to join the thousands of others writing their Pinterest blog post.

And I do not intend to spend this whole article trying to convince you. And yes, I did write an article not long ago about why I wasn’t going to join the Pinterest fray.

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But I’ve been on the network for about two weeks [you can find me here], as of this writing. And I merely wanted to share with you a few quick observations. And these, in my humble opinion, should inspire you to consider at least exploring Pinterest.

1. After two weeks, it is already driving traffic to my blog. Just four days ago, it ranked as the 23rd best referral source. This morning, it ranked 13th. And, again, this is after just two weeks.

2. More importantly, the bounce rate for visitors referred by Pinterest is MUCH lower than the site average.

3. And even more significant, in my opinion, the average time on site for visitors referred by Pinterest is ELEVEN MINUTES! This goes without saying, but this is WAY higher than the site average.

Three immediate comments:

1. With items 2 and 3, the point is, at least at this point, Pinterest is driving meaningful traffic to my site!

2. These same measurements NEVER occurred when I first joined Google+.

3. I do expect these numbers to normalize over time, but for now, it is very exciting to observe.

As I promised, this isn’t an article meant to teach you how to use Pinterest. But I thought these numbers were worth reporting…in case you had doubts about investing time here.

Full disclosure…I did finally join Pinterest because I had a client that I thought could benefit from the platform. And after two weeks of experimenting, I think this will become a meaningful tool for my client…and all small businesses.

Pinterest is proving to be a great platform to tell your story, and promote your brand promise.

That is, of course, if you use it correctly… ;-)


[join my merry band of intrepid marketers and learn more about integrating social media into your organization]