1. I don’t have time to set up a blog.
2. I don’t know what I’d write about.
3. I don’t have the money to pay a designer and set up a blog.
I have been conducting a personal experiment for the last month.
In my free time, I have been studying and reading about minimalism and the art of simplifying as a way to remove the clutter from my complicated life. And yet, still trying to live an intrepid life. I needed a creative outlet to share what I am learning, and what I am reading.
So, here are my simple observations:
1. Tumblr is way cool. I love it. It is easy. And it is fun.
2. It is free.
3. Tumblr makes it very very simple to attach a personalized domain to your tumblr account. All you have to do is own the domain, and the process to assign it to your tumblr blog is idiot proof for non-techies like me…
5. Tumblr blogs seem to fare well in the SEO-friendly space. I launched this thing on May 16th, and it just recently passed the million mark on Alexa. Not bad for a small, dinky, experimental blog in just under a month…
6. Tumblr makes it SO easy to share other’s work. In fact, many people use Tumblr strictly as a means to showcase and spotlight the work of other writers.
7. And this speaks to my point about the advantages of using a Tumblr blog to address your fear of not having enough to write about. You can easily share the work of others, and “reblog” material that matters to you, to your audience, and is designed to fit into the construct of your blog. This took some getting used to when I first launched mine, but now it is a big piece of the message delivery of mine…
8. When you are prepared to publish new content, Tumblr’s dashboard is set up for you to easily publish your own text, share photos, nicely present quotes, share links of other blog posts, uploads chat conversations, and audio and video of course. Once you select what type of content you intend to publish, Tumblr again makes it idiot-proof.
9. When you are setting up your Tumblr blog, you have hundreds of templates to choose from, with a wide variety of styles. And once you install a theme, it is pretty easy to customize. And, lastly, you do have the option to have a professional designer make serious customizations.
10. I have really enjoyed the community inside of Tumblr. I have met a lot of new people, and that has been a pleasant surprise.
So those are my quick observations after playing around with Tumblr for 30 days. It is a very simple solution for the entrepreneur who doesn’t have the money, the perceived lack of time, or the knowledge base to launch a blog. If you even think a blog will help you market your business, but don’t want to fully commit to hiring a designer to set one up, this is a great tool for you to experiment with!
Disclosure: If you are going to become a serious business blogger, where you commit to blogging as a major piece of the marketing work that you do, I still recommend WordPress, with the Thesis template (what you see here). But don’t let time, difficulty, or expense be something that holds you back. Tumblr is a great option for you if you can’t pay someone to set up your blog for you…