The Best Blog Post Ever!


But I have a hard time when people tell me they are the best this, and the best that. Or that they host the best networking event in town. Or that they have the best appetizers in town…

“I can sell bubblegum in the lockjaw ward,” some tell me. With a straight face.

I say hooey.

Do this instead. Just be the best this, and the best that. Go ahead and host the best networking event in town. Make the best damn appetizers.

But don’t boast that. I seems fake. It seems hokey. It seems cheap. And “cheap and hokey” isn’t good marketing. People mock you on Twitter. They make spoof videos and pop them on YouTube.

The market will decide. And your cash register will be full of the evidence. Then let others say you are the best. People don’t make fun of that on social media…

I wrote a while back about people boasting of their influence and power on the social web. And I think this is as equally grievous.

Am I alone in this? Agree? Disagree?


[join my intrepid newsletter]
[subscribe to the blog feed]

[cartoon by @gapingvoid]

  • Alicia Arenas (@AliciaSanera)

    Agree. People who are the best don’t have to say it. Other people say it for them – a lot.

  • Todd Schnick

    as in, “alicia? you are the best. thanks for all you do for all of us.”

  • Dennis Smith

    thanks, Todd. I am hypnotized not by those who say they can hypnotize me. But by those who just do.

  • Todd Schnick

    hey dennis, yes. i like that phrasing. people who TRY to hypnotize me, fail.

  • Anonymous

    I could not agree more. Unfortunately, entire industries have been created around TALKING about who is the best this or the best that… sports talk radio, entertainment awards (grammy’s, etc), cable “news” shows,… it’s all phooey to me and I think that we have given those industries far too much success and power… as for me, I will just keep asking my customers how I can serve them better and keep it between me and them!

  • Todd Schnick

    thanks joe. and like me, your customers will celebrate what a fine person you are, without you having to do it! ;-)

    thanks, as always, for your support!

  • Beth Bridges

    … and adding to what Alicia said (which I completely agree with), usually people who are the best at anything are too busy telling you how great *other* people are. When you are great, you see it in other people and want to praise and share their greatness.

  • Todd Schnick

    oh beth, that’s a great point. i like it. in fact, i plan to steal it. ;-)

  • Tim Berkesch

    WOW! I was expecting to be disappointed like I (almost) always am when I am informed that it is the “best”. This really is!

  • Todd Schnick

    your comment made me LOL. thanks tim. and jeez, i still owe you a call…

  • Tsybrant

    I have to agree. I remember when the concept of Social Media was just becoming popular and going to a conference and listening to all these people talking about how they were the “experts” and all I could think was why don’t you show me how your the expert instead of having to tell me you are…

  • Todd Schnick

    ugh. don’t get me started on the “expert” and “guru” thing…