But I have a hard time when people tell me they are the best this, and the best that. Or that they host the best networking event in town. Or that they have the best appetizers in town…
“I can sell bubblegum in the lockjaw ward,” some tell me. With a straight face.
I say hooey.
Do this instead. Just be the best this, and the best that. Go ahead and host the best networking event in town. Make the best damn appetizers.
But don’t boast that. I seems fake. It seems hokey. It seems cheap. And “cheap and hokey” isn’t good marketing. People mock you on Twitter. They make spoof videos and pop them on YouTube.
The market will decide. And your cash register will be full of the evidence. Then let others say you are the best. People don’t make fun of that on social media…
I wrote a while back about people boasting of their influence and power on the social web. And I think this is as equally grievous.
Am I alone in this? Agree? Disagree?
[cartoon by @gapingvoid]