“Thank you for your service.”
They usually nod, smile, and say something like “Thank you, appreciate your support.”
I always…ALWAYS…try to shake their hand… and nine times out of ten, their grip could crush marble, which is just confirmation that they can, in fact, crush our enemies to dust.
Why am I telling you this?
Because every time I do it, I get emotional. I don’t know why, I just do. If I was to do this to a whole group of them? I’d weep like a little school girl….
[I am so damn grateful to these people...]
Maybe because it feels good. Maybe it feels good to recognize someone for their good works, service, and sacrifice.
But here is the thing: I don’t do it enough. I should be recognizing more people. I should be acknowledging more people for the good things they do.
No, maybe I won’t get as emotional as I do when I’m looking a soldier in the eye, someone who is willing to die for us…
But I bet it will still feel good…
And my oh my, what leverage taking this action brings you in the everyday world…
And that’s the real point here.
The mileage you can get from kind words, thanking someone, and telling them “job well done.”
It can move a sale along.
It can deepen a relationship.
It can make a new friend.
It can build trust.
It will make you more human.
It will make you more approachable.
And aren’t those the building blocks you need to improve your sales and marketing? And your brand?
You didn’t need me to tell you the importance and power of acknowledging someone in a meaningful way.
You already know this.
But like me, I am guessing you ain’t doing it enough.
Join my list, and join my intrepid community of people!
By the way, my interview with Gary Vaynerchuk talked about living a life based on gratitude…
Drawing by Hugh.