Intrepid LLC

One of my favorite lines is “perception is reality” – and I like it because I see – every day – how people often believe what they want to believe, or believe what they see and are told. The video below is a very entertaining presentation about how changing the perceived value can be just as satisfying – and just as powerful – as what we consider “real” value.

Enjoy this TED video by Rory Sutherland!

[a quote from the presentation --> "Poetry is when you make new things familiar and familiar things new."]

Be Intrepid.

Popularity: 1% [?]

I happened upon this video below, and wanted to share it with my community. It is a fascinating TED lecture from Daniel Pink about motivation and creativity. As you know, we are always examining intrepid ways for people to go-to-market, and watching this presentation will change the way you think about inspiring people – and yourself – to action. Enjoy!

A special thanks to the Duct Tape Marketing Blog, where I first saw this video!

Popularity: 2% [?]

Five reasons to watch this video:

1. Because all TED videos rock.
2. If you still don’t get the change from one to many, to many to many.
3. To better understand how marketing and communication have changed over time.
4. We are global now.
5. How social media is going to change the world.

Popularity: 1% [?]