Our last TweetUp at FuegoMundo...

Be An Intrepid Marketer – Recommendation No. 32

For me, it’s all about being of service. Of service to your clients, your prospects, your community, and yes, even your competition.

Helping people, serving people, giving back – is ALL good marketing.

One of the best ways to serve people is to CONNECT them. Connect people who can help each other. Connect someone to a vendor who can perform a valuable service. Connect people to expand their horizons, to expand their reach, to expand their influence.

Connecting people not only helps them, but it is also good for you. The people you are connecting will remember you were responsible. And that alone is worth it. But, it is likely they will return the favor someday…

If you become known as someone who connects people, you will go far. One of the things I do on a regular basis is host a local TweetUp, which is a live gathering of people who interact on Twitter. It’s a great way to meet people, to put faces to the names of those you have been twittering with, and engage in some valuable business and personal networking.

I am co-hosting my next TweetUp with Taryn Pisaneschi. This is our little way to help make the world a little smaller, and to help build a little community for the people we serve and care about. It is VERY rewarding to see people make a connection that benefits both of them – and to feel a little responsible for making that connection happen! To join us at this upcoming event, please REGISTER HERE!

What are YOU doing to be a better connector?

Be Intrepid.

Photo by gnsk on Flickr

“Business is a combination of war and sport.”  [Andre Maurois]

REGISTER HERE

On August 29th, Taryn Pisaneschi and I will conduct our second Xtreme Marketing Workshop: The Fusion of Networking, Social Media, and Personal Branding.

Marketing is as critical as ever. But the marketplace is as crowded  – and as cluttered – as ever. And most people are scrambling to be remarkable in a tough environment. And they certainly aren’t having fun doing it.

I suppose you could attend any one of the many run-of-the-mill workshops that exist, or read one of millions of sales and marketing books available…

…or you could go XTREME! Add some fun, a little edge to your marketing. Attend this workshop and learn to think about your marketing a little differently.

Workshop Details:

1. Saturday, August 29th
2. REGISTER HERE!
3. 1000AM to 300PM
4. $75
5. Lunch included
6. Midtown Athletic Club at Windy Hill – 135 Interstate North Parkway SE, Marietta GA 30339
7. Bring your laptop – Free WiFi

Todd’s Program:

1. Understanding the the Xtreme Marketing Paradigm Shift.
2. The Assumptions – the playbook for hand-to-hand marketing combat.
3. Creating your game plan, your strategy. Yeah, dude, you need one!
4. Setting up a blog. Easier than you think…
5. Choose your weapons – how to determine which social media applications are right for you.
6. Integrating social media into your overall marketing strategy.
7. Learn the secret to creating your ideal personal brand…

Taryn’s Program

1. How networking can power your personal brand.
2. The fundamentals of connecting with people.
3. Taryn’s Secret Dos and Dont’s
4. …and how social media plays a part.
5. The ONE thing you must do before you begin…
6. How to MAXIMIZE your time investment – FOLLOW-UP!
7. How to tell your Xtreme story in a way people will remember!

Group Program:

1. Discussion of REAL WORLD case studies
2. Your successes and failures. Our successes and failures!
3. Design Your Own Xtreme Daily Regimen

Here is some feedback from the July ’09 Workshop:

@positivepam Ready to explode my marketing efforts as a result of the Xtreme Marketing Seminar I’m attending right now with @toddschnick and @tarynp !!!

@cherylmettler Reviewing social media networking tips learned in my Xtreme Marketing class today presented by Todd Schnick and Taryn Pisaneschi.

@elainebylos At the Xtreme Marketing workshop. Learning invaluable information from @toddschnick and @tarynp

Live on the Marketing Edge!

[UPDATED JULY 20TH]

HOW TO HAVE FUN – HOW TO ADD A LITTLE EDGE – AND HOW TO WIN AT MARKETING

Do you believe that marketing is a full contact sport? Do you think marketing is like hand-to-hand combat? Are you tired of being mixed in with all the clutter? Do you wish you could do something “extreme” and stand out!

Do you have fun marketing? Do you win enough when marketing? Do you want to have fun AND win while marketing?

If the answer is yes to the third question, do we have a workshop for you! Here is a rough agenda:

Part One – Taryn Pisaneschi

• Why do some people succeed at networking and others don’t?
• Dos and Don’ts of networking
• The one thing you must do BEFORE you walk in a room to insure success
• What to do with all those cards you’ve collected
• Essentials to make you an “All-Star Networker”
• Ways to become a resource in your network
• Critical Follow-up strategies
• How to make social media easy and generate more business for you
• What is the number one most under-valued marketing tool?
• Memorable elevator pitches

Part Two – Todd Schnick

• Setting-up and executing a successful blog – the centerpiece of your social media effort
• How to drive “meaningful” traffic to your blog
• How to use tools like Twitter, Facebook, and LinkedIn to build community and grow your business
• How marketing is changing – and how to take advantage of it
• Understanding the key assumptions of social media
• The secrets to building a community/building your brand online
• Understanding how to use social media for your business
• Integrating social media and networking into your overall marketing strategy
• Case studies, real businesses making it happen!

Part Three – Group Sessions - Create Your Own Extreme Marketing Program Design! Leave with an ACTIONABLE plan to be XTREME!

WORKSHOP DETAILS:

• Saturday, July 25th 2009
• 1000AM to 300PM
• Lunch provided
• Midtown Athletic Club
• 135 Interstate North Parkway SE
• Atlanta GA 30339
• Bring Your Laptop (Free WiFi)
• $75 if you pre-register ($99 after July 22nd)

IMPORTANT NOTE: Online registration BELOW – at the bottom of this post!

The marketplace is realizing that marketing is getting more exciting – challenging – and difficult. But to survive it is now necessary to be bold and intrepid, so that you can stand out and be noticed. When asked if they believe in full contact marketing, someone responded: ‘It’s a full contact mental sport, much like chess. You have to immerse yourself into everything about your target market to reach and win them.” [from our Twitter community]

So true!

Taryn P.

Who is teaching you to be extreme? The session will be conducted by Taryn Pisaneschi and Todd Schnick. So, whether you learn anything or not, we can promise you will be entertained. To learn more about Taryn Piseneschi, click here. And to find out about Todd, click here!

We can’t wait to see you on the 25th! Marketing is fun. And if you are NOT having fun with your marketing, and you currently view your networking and marketing as a boring tedious drag, you REALLY need to dive into this workshop. It will change the way you see, you view, and your approach your marketing, networking, and building your personal brand.

We can’t wait!