I feed the status stream of all my LinkedIn connections into my RSS reader. It is a great way to monitor what’s going on with the people I care about on LinkedIn.

Scanning it this morning, I noticed one of my connections was newly connected to about 25 people. As in, there was a repeated batch of “[insert name] is now connected to [insert name].”

I have to assume that my connection got into LinkedIn last night, saw that he had a bunch of connection invites, and accepted the invitations all at once…

Let me preface this by saying that the social web, and all that that implies, is utilized differently by EACH PERSON. What works for one, may not be comfortable, or effective, for another… And that’s ok.

But I don’t think the example I cited above is the most effective way. Did my connection really even know who he was accepting into his LinkedIn network? Or was he just trying to drive up his numbers and/or not be rude to those who invited him? How many of you [I know I have] have accepted invitations to large batches of invites, and then immediately looked at your follower count to see what the new number was?

[whatever. you know you have...]

This is the mentality that I think gets people in trouble. And by trouble I mean, they invest time and work into the social web, but don’t ever really see any meaningful value from it…other than driving up raw numbers of connections on various networks that at the end of the day doesn’t mean anything.

See, I think you should think through every one of those invites. Who is this person? Why are they trying to connect to me? What do they want/need from me? What can I benefit from connecting to them? Who do they know? How are THEIR connections relevant to me? How can I serve these people today? How can I bring value into their world?

The social web and all its various tools are simply means to collect information. Information that you can then use to take a meaningful action. That action could be simply to say “hello” and “how can I help you today?” But that’s a meaningful and important action…

Now, combine these deliberate actions, and apply them steadily over time! [and I don't mean 30 days, I mean years] That’s when you begin to see where this can have meaning in forging deeper connections with real people, increasing prospects to your business, strengthening your personal brand, etc…

So, the next time you log into LinkedIn or Facebook or Foursquare and see a pile of invites waiting for action, don’t just blindly click yes to all. Go through them slowly, carefully, deliberately, and think about what the connection means, and how you can take an immediate action that benefits the both of you…

What do you think?

[subscribe to my RSS feed]
[cartoon by @gapingvoid]

I still run across people who do not see value in investing time into social media. They say things like:

“I just don’t see any value in it.”

“It is not worth my time.”

“I started a blog yesterday. But I haven’t gotten any business yet. It clearly doesn’t work.”

“I need to focus on REAL marketing.”

“I don’t have time for fads.”

“My market doesn’t spend time in that space, so I don’t need to…”

In fact, the percentage of sales and small business folks NOT using social media is still pretty staggering. And I will continue to do my part to help educate these good folks on the possibilities. Before I continue that mission, here are a few things that have happened to me, ONLY because of my participation in blogging and the social web:

1. I’ve been approached about writing a book.

2. I’ve been asked to contribute bits to other’s books.

3. I’ve had my blog posts picked up by other blogs, exposing me and my writing to thousands of new readers.

4. I’ve met some amazing people, people I would not have met otherwise.

5. I’ve learned so much. Each day, I get exposed to new blogs, opening up a whole new world and opportunity for learning.

6. I have reconnected with old friends, people that I had thought were lost forever.

7. It enabled me to co-host a TweetUp that had 200 people in attendance, including people from five states and Canada! I’ve always been a connector – social media scaled it big time.

8. It has allowed me to connect with someone like Tom Peters.

9. I have been asked to guest blog. Often.

10. I have been able to strengthen my personal brand. Because in addition to my business writing, it has also given me an outlet to write about things I am passionate about, such at this and this.

11. And most importantly, from a business perspective, I have found and engaged new clients.

Key takeaway from this post: If I can do this, ANYONE can do this.

Seriously. Here is how it happened for me:

> I am not a particularly good writer, but I have been a pretty steady blogger since 2008. As a result, I do think my writing has improved.

> I make a real effort to share the work of others. And I plan to get better at this.

> I make an effort, by monitoring blogs I care about on my RSS reader, to comment on the published posts of others. I can do better at this too. And not a day passes where someone doesn’t express sincere gratitude for this, which, I don’t have to tell you, deepens the relationship…

> I am not worried about the raw numbers of followers. I used to worry about this, but I have forced myself to focus on the actual relationships. The impact of this change in thinking has been powerful.

> I am NO guru. Or expert. Or Jedi Master. I am still learning. Every day. And realize, every day, that I have MUCH more to learn.

> I have become a much better listener.

> I have been able to help A LOT more people.

> My sphere of influence is small compared to many others. But, the point is, I have a sphere of influence.

> This whole world of the social web is evolving. Constantly. The sooner you recognize this, the faster you will evolve with it. What works today, probably won’t work tomorrow.

> But that said, the importance of building relationships will NEVER change. Just the means of doing so. As soon as you understand this? I mean, really understand this? Social media will make sense to you.

I am just a guy, working from home, with a manageable book of clients, running a small little business. If someone like me can see real results from this investment, anyone can!

Agree? Disagree? Let me know…

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[cartoon by @gapingvoid]

So, I am going to play a little game…

I wrote the other day about my 30th Foursquare check-in at my local Publix supermarket. Comments I’ve received ranged from “I can’t believe a man has actually checked-in to a grocery store 30 times” to “you sure go to the store a lot.”

So, anyway… I am the Foursquare Mayor there. Which means, well, I can do and say anything I want [not really].

But I will be honest. I cannot believe there is a public, transparent online record that someone has been to a store 31 times – and this person has never been contacted. Even to say a simple “Thanks!”

So here is what I am going to do. I will write a short post for every Publix check-in of mine, until I finally get acknowledged. This isn’t meant to be mean-spirited. Rather, it is meant to educate and teach people about the possibilities with geolocation apps like Foursquare. As a demonstration of my goodwill, I will offer a free tip about how an enterprise like Publix can use Foursquare. I welcome input from the community about other ideas they may have.

This might be fun. We should learn a lot. And, well, I may be writing a lot of blog posts on this project…

Todd’s Publix Tip of the Day: One thing a store like Publix can do, is drive traffic to purchase a certain type of inventory. Let’s say you want to help people eat more healthy. For instance, you could offer people who check-in to Publix for the FIRST time on Foursquare, a free piece of fruit….

The Store: Publix Supermarket
[Store # 00033]
3605 Sandy Plains Road
Suite 200
Marietta GA 30066
770.578.6000

What prompted this post? I am the Mayor of my local Publix on Foursquare. Last night was my 30th check-in. 30th. Yes, 30 of them. But have I heard from them? No. In fact, it is so silent, you can hear the crickets chirping.

If you had a customer walk in the doors of your joint 30 times, wouldn’t you want to at least acknowledge them? [Answer: you better.] Hell, at this point, I’d love a message from the Publix manager saying, well, how about “thanks for your business – we appreciate you!”

I am spending time exploring Foursquare. I see value in it for my clients. And that’s largely why I spend time on the app, so that I can learn how to execute a geolocation strategy on their behalf.

For those still unsure about the personal value of this technology? Here is Todd’s preliminary list:

1. You can see what others have said about a place you are about to check-in to. Is the restaurant good? Is the service good? What should you buy? What should you avoid? What staffer should you ask for?

2. And obviously, more and more places are offering discounts and specials for their foursquared fans…

3. If you are lost in the middle of nowhere, or a visitor to a new town, you can initiate the check-in process on your smart phone, and see what’s nearby (then use #1 above and see what the locals are saying about it).

4. For me, the most important use of Foursquare is that it serves as an easy conversation starter. For instance, I also checked-in last night at the non-profit where I serve on the Board of Directors. Now, if someone wants to do business with me, they would go a long way towards establishing trust with me if they inquired and asked about my non-profit.

5. And lastly? I will admit, I like knowing what the people in my network are doing. It helps me keep a pulse on what’s happening in my community. And I like knowing what my friends are doing, and what they are interested in.

I say this is my preliminary list. Because I am sure I will uncover others.

But let’s get back to my local Publix. It boggles my mind that they wouldn’t acknowledge someone who has checked-in 30 times. And, honestly, I am not looking for some special or discount [hint: wine specials please!]

What I do think is important is some outreach –> “Thanks for your business! How can we serve you better? What are other ways to make this store more valuable to you? How can we win people over who are currently shopping at the Kroger across the street?”

That said, I do think rewarding loyal customers is important. Stripped down, Foursquare is a game. You compete for points, for badges, and for the title of Mayor. This spirit of competition could and should be fun. And memorable. And something to talk about…

And also, an important driver of business.

But you may ask, “well, since you have been there 30 times recently, do they really need to work to keep you coming back? You have already proven to be a good customer.” If I have to really answer that question…

“But there are only a million people on Foursquare…” Yes, and it is growing much faster than Twitter was at this stage of their development…so like Twitter, this geolocation concept is going to change the game.

“But not everyone has a smartphone…” Yeah, and nobody thought cars would sell, or motion pictures, or planes (who would want to fly across the country?), or televisions (and who on earth would ever have more than one television), or websites would be for everyone, or that email would be used as THE communication tool, and thank God I have all those long-playing records, cassettes, and compact discs in a box in my basement…

The point is, technology like geolocation is changing the game. Slowly perhaps, but surely. It is time to get in the game and figure out how to use it…

…or those crickets will be chirping permanently at your place of business.

What do you think? Agree? Disagree?

[cartoon by @gapingvoid]

I had the distinct pleasure of receiving an advance copy of John Jantsch’s latest book, The Referral Engine. It was a wonderful book, and even if referrals are a small part of your business development strategy, you need to read this book.

As important as referrals and word of mouth marketing are for small business, MOST have not built a referral culture into their business, and they are suffering as a result. This book serves up plenty of profound content to help you grow that culture, and help you arm your customers with a great story to tell the marketplace, and excite them into telling people about you and your business.

John Jantsch’s The Referral Engine from Todd Schnick on Vimeo.

Thanks for the opportunity to review an advance copy, John. Much appreciated!

[UPDATE: This post is now included on John's Referral Engine blog HERE!]

[UPDATE: This post was picked up by Social Media Today]

So I had yet another conversation with a gentleman about how the social web (blogging, Twitter, Facebook, etc.) just isn’t appropriate for B2B sales.

To which I replied with my standard professional, classy response to such a statement:

“Hooey.”

Let’s begin with one key assumption. I am not necessarily talking about companies like Dell that have sold seven figures worth of computers through Twitter.

I am talking about selling services, high-end consultative services, and high-price ticket orders such as manufacturing equipment and installation.

If I had a dollar for every sales guy who said “I will make no sales on Twitter,” I could retire and spend 24 hours a day blasting such characters…on Twitter.

Funny thing is, they are sort of right. And that’s WHERE they stop. And that’s WHY they stop. And that’s exactly why they WON’T ever sell anything on Twitter. Or anywhere on the social web for that matter…

Mail me one penny for every time you’ve heard this line: “The kind of people I sell to aren’t on social media.”

I hear this all the time. And while I want to get angry at these souls for feeling this way, I don’t. Because I know that they just don’t see it, just don’t believe it. Or, in many instances, aren’t willing to do the work necessary.

Many are looking for the easy way to make sales and generate revenue for the business. I hear people all the time who say they only get business from face-to-face networking or from word of mouth. But I ask, if you are legitimately getting business via these tactics, you’ve invested lots of love and care into building that referral network, yes?

It is no different on the social web. In fact, you do it to accomplish the same goals:

1. Establish trust.
2. Build relationships.
3. Demonstrate competence.
4. Educate.
5. Teach.
6. Learn.
7. Make friends.
8. Find alliance partners.
9. Find support partners.

So how do you start? How do you begin the process of building relationships?

1. Engage people on Twitter, start conversations. Here are some ways to start.
2. Use geolocation platforms such as Foursquare and Gowalla to start conversations.
3. Comment on relevant industry blog posts.
4. Listen and comment to relevant industry podcasts.
5. Monitor prospects and what they are doing/saying on Facebook. And engage.
6. Monitor prospects and see what groups they are participating in on LinkedIn. And engage.
7. Find meaningful conversations, and identify people you want to know, through strategic queries on Twitter Search.
8. Share other’s work. On whatever tool you want. By whatever means works for you.
9. Blog about your passion, your hobby (here’s mine). You will meet new people. These people could be prospects. Or know people who should be prospects.

These are just a few ideas. There are more. In fact, if you have other ideas, please share in the comments. And here’s the important piece of advice: don’t sell them.

Get to know them. Talk about music with them. Talk about sports. Where they had dinner. What books are they reading.

Talk about anything that matters to them – that isn’t BUSINESS related.

What’s going to happen?

They will learn to trust you. They will inquire about you. They will look you up online to find out more about you. You will meet up at an event somewhere and it will feel like you’ve known them for a long time. You will agree to have coffee. You will then learn ways to help them in some way perhaps. They will become, at the end of the day, your friend.

And don’t people like to do business with their friends? I’ve read that somewhere…

Before you go, remember these 7 keys to success:

1. Be consistent.
2. Be patient.
3. Be disciplined.
4. Remember that this process takes time.
5. Understand it won’t happen overnight. Or in a week. Or in a month. Probably longer.
6. Finally, recognize your competitors aren’t willing to put in that time. They spend their time making up excuses as to why this won’t work.
7. And when you win? Don’t gloat. Instead, teach others how it worked.

That’s when the book deal and speaking gigs come!

What do you think?

P.S. Important thing to remember (for those who read this far): Notice how this wasn’t a blog post about how to sell your high-end consulting services? This was a post about how to use the social web to make new friends and strengthen relationships. Once you do that, the selling is the easy part…

[photo from marfis75 on flickr]

I was out running this morning, and was approaching a driveway. From the other direction, I saw a fellow pedestrian approaching the same driveway. A car was pulling out, and nearly hit the lady as she was walking – the driver COMPLETELY oblivious to the fact she almost ran this person over.

In fact, I doubt the driver even realized this pedestrian was there. I wondered to myself if the driver probably rarely sees walkers and/or runners cross her driveway. Thus, doesn’t even think to look for them.

To be honest, our society doesn’t really cater to walkers and runners, at least in my northwest suburban Atlanta neighborhood. The roads are a lonely place for people like us. In fact, I am surprised there are still buttons we can push to get the crosswalk signal to let us through. The world is for vehicles now. We are in too much of a hurry.

We are just not conditioned to look for, to notice, and to hear, the things that aren’t out in the open and obvious…

And this concept got me thinking. What else are we missing? What else is there that we don’t even think to look for? How much life is happening, right before our eyes, and we are too focused on what we see right before us, that we miss out on the little things…important, little things that are on the periphery?

We teach our kids to “look both ways” when they are growing up. But I think it is a concept that us adults should remember too. And I am not just talking about crossing the street. I am talking about with how we live our life, how we market our business, and how we interact with other people.

How many people are asking for help, and because we aren’t looking, or listening, we miss great opportunities – to sell them business, to help them through a bad day, and to help them fight an important cause that would benefit the world?

We need to look both ways too. We need to open our eyes. Grow bigger ears. And most importantly, and probably most out of our comfort zone, look down the dark alleys we don’t normally want to look.

But that’s where the little gems are that can make a difference to you, your business, and to the people in your sphere of influence. [btw, "looking both ways" can increase your sphere of influence]

Here are some things to think about, and to look for, from the people you care about in your networked community. Just think about this when you are interacting with them down the road:

1. Every person has someone in their family who needs medical help. Offer them help and support.
2. Every person has a non-profit, a charity, or some cause they care about, and would love your help with.
3. Every business has a major problem they need help with, but is probably too proud to tell anyone about it. Ask.
4. Every local high school team needs a fan club, a means to support some innovative and creative young people capable of making a difference in the world. Mentor them.
5. Every little community has talent – innovators, artists, musicians, big thinkers – that have NOT been discovered. Discover them. You have to open your eyes to find them.
6. There are networking groups in EVERY community that need vibrant leadership, fresh blood, fresh ideas, to revitalize the group. Get in there and make a difference.
7. Get involved in local politics. Trust me, MOST citizens are NOT involved. It only takes a little organization and you can create a movement that will impact local politics. You can make a difference.
8. Your local community weekly newspaper needs fresh contributors. Get involved. You can add a whole new image to the paper.
9. You probably have a passion most don’t know about. Talk about it. Write about it. Blog about it. There are others who share your passion. Build a local movement.
10. Mentor children. They need it. Trust me.

These are just a few examples of the opportunities that exists. I am sure you can come up with dozens more. What am I missing?

We are all busy, leading crazy lives, and get focused on surviving day to day. Take a second, look around you, and you will soon be amazed and all the cool things around that you didn’t notice before.

Take notice. Make a difference. Find inner peace. Live an intrepid life. And you can start doing that by looking both ways…

[photo from andryone on flickr]

To those of you who have known me for most of my 40 years, the two words you would NEVER have used to describe me were “distance runner.”

Me included, especially the morning of Thanksgiving 2009, when I sat on my fat ass watching Macy’s Thanksgiving Day parade.

That’s when I starting seeing tweets coming in from all my local twitter friends who were celebrating their finish in that morning’s Atlanta Thanksgiving Day marathon and half-marathons. I suddenly felt lazy, too comfortable, boring, and well, unchallenged. And I didn’t like it one bit.

On the spot, I decided that I too would compete in next year’s Thanksgiving Day half-marathon.

Long story short, I ultimately decided to run in a half-marathon much sooner, and just this past weekend, I completed my first at the Nashville Country Music Half-marathon. You can read about my journey HERE.

Trust me when I tell you that my performance will not go down in the annals of Olympic lore. Guinness won’t be calling anytime soon. But despite that, it was a most important personal accomplishment. And made me feel like I can accomplish most anything. Most satisfying were the endless notes of encouragement, support, well wishes, and compliments and expressions of “wow” and respect.

Which brings me to the point of this article. I can’t imagine that competing in this half-marathon didn’t have a powerful impact on my personal brand. I continue to be surprised at the people who come up to me at events and ask how the “marathon training” is going. What has this really gotten me?

a. Exposure to a whole new network of people.
b. New found respect in a market place niche.
c. A new way for people to talk about me and what I am up to.
d. A means to live up to my “intrepid” brand – demonstrating the accomplishment of a difficult physical task and pushing the envelope.
e. More opportunities to help and serve people.
f. A new way to start conversations with my community (you can never have enough).

Now, I am not writing this in the context of “Wow, look at me!” I am coming from this perspective: if an aging, knee and back-creeking, out-of-shape, overweight guy like me can accomplish this…ANYONE CAN.

That is my real message here…that YOU can set audacious goals…and use the story of your journey to power your personal brand.

Here are the lessons I learned from this experience, and the things I want you to think about and apply:

1. My big goal was to run a half-marathon. That said, I think most people were less interested in the actual task, and more respected that I set an intrepid goal, and accomplished it. You don’t have to run a half-marathon, but set a bold goal, and make it happen (and understand it is achieved in small, daily, easily-accomplished steps). The doing, is what earns respect.

2. While you don’t have to run a half-marathon, your goal needs to push the envelope. If your goal is easily attainable, it won’t mean much…to you, or your audience. Set a goal that is out of your comfort zone, and something you have NOT achieved before.

3. Without bragging, you have to tell your story. In my case, I wrote a specific blog about it. But people have to know about it, and why? Not because you are showing off, but because people are interested in what you do, and want to learn from your experience. To repeat – don’t gloat – teach. Share.

4. If you are sharing your story on the social web, be sure you are encouraging and participating in the conversation about your journey. People want to follow your story. And if you are engaging, they will want to personally question, challenge, and learn.

5. You will have bad days. Don’t be afraid to confront them publicly. That makes it real. That makes it human. And that makes it powerful, and something people will talk about – and remember.

6. Remember this key concept – you just can’t create a brand out of thin air. You have to earn it. You have to live it. You have to breathe it. In my case, I love having people know me as a distance runner. But I had to earn that. Decide what you want people to talk about and know about you. Then achieve it.

KEY TO SUCCESS –> Remember this quote:
If what you did yesterday seems big, you haven’t done anything today. | Lou Holtz

Lesson here? Don’t rest on your laurels. If you achieve your goal, don’t assume you can coast on the personal branding boost for long. You have done something remarkable, and people are talking.

This is NOW the time to leverage your new found gravitas, and make something BIGGER happen.

Now go to work.

I am going to be honest…

As confident as I am in what I am, and what I do, I have my moments of doubt. And I question things.

Will all this time blogging ever amount to anything? Will spending countless time helping and serving others – most who never return the favor – ultimately matter to me? Do people have the first clue how much I care about their success?

I am trying to look back to a few years ago, when I wasn’t active on Twitter – when I wasn’t blogging – when I built my business serving entrepreneurs ONLY attending face-to-face gatherings of real people. And I wonder…was I a better business person then?

Did it seem easier? I could more easily tell when people had no interest in me or what I had to offer. I could observe body language that told me they didn’t care, or had no budget, or didn’t believe what I was suggesting was possible.

But then the social web happened. A mass engagement of people all around the world connected and networked. And the world, my world, changed forever. Was it for the best? I have no doubt that it complicated things.

But was it for the best?

Some hide behind their avatars with no sincere intentions of following through on their promises, or willingly or unwillingly spam us, and still others use the social web for pure self-promotion. That can’t be helped. And that won’t change.

But as hard as it is at times, I fought hard to keep the faith. And I gambled that it would pay off. Many colleagues fell off the wagon and gave up. But I soldiered on (stupidly I sometimes wondered to myself…).

But I am starting to hear from people who appreciate the approach of selfless giving, I have received countless messages of support and encouragement for my half-marathon training, made some true friends with people I feel like I can rely on (and whom I have never met personally), and made some friendships that will have a lasting impact on my life. And yes, I have landed business.

So you have to have faith. Faith in your community. Faith that some people you’ve connected with do matter to you, do care about you, and will be there in times of need. And do matter to the growth of your beloved enterprise you care so much about.

The simple lessons here? Have faith that the time invested in caring for people will matter. Have faith that a sustained effort over time will matter. And have faith that the rewards for this sometime lonely effort will be worth the frustration that you will most certainly feel.

You will have ups and downs. You will get frustrated. It does get very hard. And it would be very easy to lose faith. We all fight it. We all sometimes long for the easier way. But it is not there. The grass isn’t greener… At the end of the day, you need to have faith that building relationships and helping people matters.

Despite the fact that thousands talk about it, and so few actually do it, a firm belief in that principle can itself, be remarkable in the eyes of others.

Do you have faith?

cartoon by @gapingvoid

Do any of the following scenarios apply to you?

1. You spend too much time on social media apps like Twitter and Facebook, telling yourself that you are “learning” from your community. When in fact, you are just horsing around, or broadcasting one-way…

2. Under the guise of research and learning, you read too many books, most of which don’t really apply to you, or what you do.

3. Or more likely, you read a lot of books with the intention of learning, and do not implement ANYTHING that you learn.

4. You subscribe to 250 blogs in your RSS reader, telling yourself that you need to know what others in your space are doing. And you spend hours sifting through clutter and don’t spend enough time actually reading, or learning.

Yeah. Me too.

DISCLOSURE: Let me make this clear. I am NOT suggesting that you stop reading – and learning – to improve your craft. I am suggesting you make more careful choices about what you read – and then take steps to implement things you learn – things that will have measurable impact.

In fact, you are a fool NOT to read more. Learn more. And apply what you learn. I just think too many of us do not practice good habits when we seek to learn (In fact, I could make the point that practicing minimalist marketing should free up valuable time to learn more…).

So, here are a few of my ideas on ways to simplify your learning, and get more out of the time investment:

1. Limit the amount of industry blogs you follow on your RSS reader. A lot of them say the same things. Winnow your list down to the ones that really teach, engage their community, and make you think. Perfectly cool to subscribe to “new” blogs to check them out, but if they don’t add any value, remove them. I also make it a practice to schedule time each day to review feeds on my RSS. Waiting several days and having to scan through hundreds and hundreds of new feeds isn’t conducive to productive time.

2. Cut down the amount of books you read. Wow, this is hard. And I don’t like to suggest reading less. I just want you to read smarter. These days, it is easy to get online reviews of books – enabling you to find the books that really seem to make a difference.

3. When engaged on the social web, ONLY spend time focused on your two marketing goals: initiating conversation with the right people (prospects, customers, referral partners), AND sharing other people’s content.

4. When you do read a book with the intention of learning something to improve your craft, make a conscious effort to do whatever it takes to record new ideas to implement later: make notes in the margins, highlight key phrases, record audio notes, or do what I did once, which was take a photo of a page I wanted to remember…

5. And then implement them! I mean, really. What’s the point of investing all that time and energy?

6. Make careful decisions about who you network with face-to-face. I have a passion for meeting people at an event, and then suggesting a meeting over coffee to explore synergies. Sometimes these coffees lead to business, new referral partners, or can just be solid learning experiences. But over the years, I have had a lot of pleasant coffees that while the conversation was enjoyable, it didn’t result in any value (for my marketing learning). With my limited time, I have to be more selective with whom I spend time with. You should do the same.

Remember, the goal of minimalist marketing is to simplify, to cut away the clutter so that you can focus on the core work that matters, and leads to more profits. This includes the learning you do…

What do you think? Agree? Disagree? Do you have any other ideas?

[the original MINIMALIST MARKETING post]
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