Usually, something that is solid, that doesn’t move, that is unchanging, immobile, etc…is something we rely on, something that can be counted on, something that seems like a steady foundation. Almost comforting, if you will.
But not in the modern world of marketing. When it comes to your web presence, you don’t want to be described as unchanging or immobile. Your web presence needs to be…ENGAGING.
That’s what intrepid marketers do. [More text below video]
[In the video below, I discuss the value of an engaging web presence:]
Here are a few tactical ideas you can use to provide an engaging web presence:
1. Incorporate a blog into your site.
2. Allow comments on your blog.
3. Respond and engage people when they comment.
4. Provide forums to facilitate conversation.
5. Invite guest contributors.
6. Connect people to your social web tools, like Twitter.
7. Utilize surveys tools.
8. Solicit questions from your audience…
9. …and be sure to answer them!
10. Make it easy to share your content.
11. Invite people to join your e-newsletter.
12. Use an Instant Messenger plug in to invite conversation. Hold regular hours.
13. Provide content with various mediums, such as video and audio.
The items listed above are not new. They are not rocket science. In fact, I suppose when you reviewed the list, you probably said something along the lines of “no kidding.”
Yet I continue to be amazed how many entrepreneurs have chosen not to incorporate these simple tactical options into their web presence.
But that said, it is what you do with these ideas that matter. Here are a few reasons why having an engaging presence matters:
1. Strengthens your brand.
2. Allows relationships to develop. This is where the sales come from.
3. Simplifies process of testing – and getting feedback on – new ideas.
4. Does a better job educating people about you and your business.
5. Makes it easier to teach and help and serve others.
6. Allows for better story telling.
7. Not to mention provides fresh and unique content – updated regularly – that keeps people coming back for more.
8. Oh, and added Search Engine Optimization (SEO) strength.
At the end of the day, it is the safe and easy path to build a static website – one that is solid, reliable, and unchanging. But dare I say it is lazy? And boring? Static sites just don’t cut it any more in this fast-paced, conversational, and engaging world we now live in.
What do you think?
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