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	<title>Intrepid Marketing by Todd Schnick &#187; Gitomer</title>
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	<itunes:summary>A radio show featuring leaders, authors, entrepreneurs...and ordinary people like you and me...doing intrepid things, living intrepid lives!</itunes:summary>
	<itunes:author>Todd Schnick</itunes:author>
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		<title>The key to sales?  Ask the right questions&#8230;</title>
		<link>http://intrepid-llc.com/general-marketing-strategy/the-key-to-sales-ask-the-right-questions/</link>
		<comments>http://intrepid-llc.com/general-marketing-strategy/the-key-to-sales-ask-the-right-questions/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 15:31:13 +0000</pubDate>
		<dc:creator>Todd Schnick</dc:creator>
				<category><![CDATA[General Marketing Strategy]]></category>
		<category><![CDATA[Intrepid Video Series]]></category>
		<category><![CDATA[Gitomer]]></category>
		<category><![CDATA[GrowthANSWERS]]></category>
		<category><![CDATA[Integrity Selling]]></category>
		<category><![CDATA[Mark Walker]]></category>
		<category><![CDATA[Sales]]></category>

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		<description><![CDATA[I am in the process of taking an Integrity Selling course from a good friend and GrowthANSWERS business partner, Mark Walker. For those of you familiar with the AIDINC methodology from Integrity, you know that a key step in their sales cycle is the INTERVIEW.  This is the process where you find out, by asking [...]]]></description>
			<content:encoded><![CDATA[<p></p><!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>I am in the process of taking an Integrity Selling course from a good friend and GrowthANSWERS business partner, Mark Walker.</p>
<p>For those of you familiar with the AIDINC methodology from Integrity, you know that a key step in their sales cycle is the INTERVIEW.  This is the process where you find out, by asking questions, what the prospects true &#8220;needs&#8221; are.</p>
<p>Only knowing this, can you ever really understand how to position your product as a solution to that need.  Below is a video from another sales guru on the same topic:</p>
<p>[youtube=http://www.youtube.com/watch?v=uxEZqQBVAXA&amp;hl=en&amp;fs=1]</p>
<p>Enjoy!</p>
<p>Todd Schnick.  Be Intrepid.  <a href="http://www.intrepid-llc.com">www.intrepid-llc.com</a></p>
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