How To Use Twitter – The Arts Festival Method

One of several pieces I Twitpicked...

Just got back from the Decatur Arts Festival. It was a lovely event, but very frustrating.

Observed a ton of missed opportunities for these amazing artists to build a community around their art. Here are a few thoughts:

1. When I checked in at Foursquare, there was a respectable amount of attendees also checking-in. But no artist set up their own “location” and offered a special – such as a free post card print of their art. More importantly, no artist sent me a tweet inviting me to come by.

2. Too many artists refused to let me take photographs of their art and twitpick them to my network. What a wasted opportunity to spread the word about their art. [I will be writing more about this]

Are you sharing your great works?

3. We stopped in many booths and became seriously interested in a particular piece. Viewing it carefully and discussing what room it might go in. Now, most artists offered to ship it, or give us a discount if we bought it on site. But that’s it. Not seriously intending to buy anything that day, we would say something like “we’ll think about it and get back to you.”

Here is where Twitter strategy comes into play. If I am the artist, and I hear a potential customer utter those words, I ask for their email address and/or their Twitter handle. I record the potential customer’s name, and take a quick photograph of the art they were interested in. And do three things:

From an artist who didn't want me to photograph his stuff. Don't tell him!

a. Send me an email – or a Tweet with a picture of the piece – a couple hours later reminding me the piece is still available and perhaps offering an incentive.

b. Send a follow-up email or Tweet a few days later, again with the attached picture, and seeing if any interest remains.

c. Ask permission to add me to a mailing list to see future work. Since I was interested in one of their pieces, certainly I might like something new down the road…

NONE of this happened yesterday. And we probably ventured into 36 booths…

In fact, most booths we ventured into, the artist was sitting in a chair, reading and/or relaxing. So don’t give me the “I didn’t have time to connect with real people interested-in-art who made a special trip to leave home, drive all the way there, and walk around viewing art on an incredibly hot day” excuse.

24 hours later, and still no contact from my Foursquare check-in or any of the several tweets (including images) I sent around on Twitter.

What a missed opportunity. What are your thoughts? And how can you use this simple approach in your business?

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Own A Restaurant? You Better Be On Twitter

Sent a tweet late yesterday morning to one of my favorite restaurants. I was going to be driving by, so I tweeted asking about take-out options…

And within 15 minutes, I got messaged back with a phone number to call to place my order.

Good show Verde!

To be honest, if you are a restaurant, you need to be on Twitter. If you are not, you are slowly bleeding to death.

You need to respond quickly to inquiries like mine… Because if you are missing them, you are losing opportunities to restaurants that are responding.

Don’t give me any crap about not having time. It is simply a matter of having someone at the restaurant, monitoring their Twitter page on a smart phone clipped to their waist.

Simple. No excuses.

It is just the price of doing restaurant business today.

Here are other things I’d do with this:

1. Obviously, respond quickly to tweets like the one I sent above.

2. I’d send Twitpics out frequently, and/or upload pics to your restaurant Facebook page. Send out pics of good meals, send out pics of people celebrating their birthdays, send out pics of cool cocktails, bottles of wine that you offer…

3. Wanting to build up a lunchtime crowd, send out pics of large office parties and tweet out specials. Direct from your smart phone as you walk around the restaurant…

4. Send out tweets like this: “We currently have a waiting list, but first person to come in and ask for Gary’s table, you’ll get seated right away!”

5. As long as you have the smart phone attached to the hip, you really ought to be monitoring your geolocation check-ins — Foursquare, Gowalla, Facebook Places…respond to comments, or go say hello to people who have just checked-in…

6. Why does having people check-in on Foursquare, Gowalla or Facebook Places matter? Because when they do, those announcements generally show up in people’s twitter streams and/or Facebook streams. This builds awareness of your restaurant. Demonstrates that your joint is vibrant and happening!

What else would you add?

If you own or operate a restaurant, and you aren’t active on Twitter, you are missing opportunities to build deeper relationships with people in your community, and building more loyal customers.

Simple.

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9 Step Plan To Use Social Media To Hack Your Cold-Calling Nightmare

I just don’t know why cold calling is necessary. I don’t understand why you would make a phone call to someone you don’t know, who isn’t expecting your call, and expect to advance a sale as a result.

I know it works…if you believe a response rate of one percent “works.”

First, my definition of cold calling: When you call through a phone list of (unqualified) leads, and they don’t know you, and have no idea who you are or why you are calling (other than to harass them and try to potentially sell them something).

I thank my lucky Gods that I have never had to cold call in my work. Because I wouldn’t do it. I’d prefer inserting toothpicks into my eyes.

But there is opportunity in those lists of leads. Here is how I would hack the cold-calling process:

1. Get the list of leads. Whatever the list. Whether you are responsible for procurring the list, or whether your sales manager gives you a list, perhaps marketing provides them, or maybe you have to bribe the boss to get the Glengarry leads. I don’t care. Get your hands on your list.

2. Google them. Find out what you can. In my mind, you are looking for a few things. Find their LinkedIn profile. See if they are on Facebook. Are they on Twitter? And most importantly, see if they have a website and/or blog. And keep an eye open for anything else interesting, such as your lead being quoted in an article somewhere.

3. Set up a Google Alert. This is especially true for any leads that look promising. This way, you can capture any online mention of these people, and from this, you might find a bit of information that you can use to your advantage, as well as simply getting to learn more about them. Finding an excuse to contact someone is much easier than the traditional cold call, such as reaching out to comment on their mention in a news article.

4. If they are active on Twitter, set up a Twitter Search query. Here is how to do this. Monitor the Twitter stream of the people on your list. What are they tweeting? What films are they seeing? Where are they going to dinner? Where are they going on vacation? Here are 14 ways to strike up a conversation on Twitter.

5. Find common interests on Facebook. Facebook is trickier, since the person must give you permission to formally connect. And it also depends on your security settings. But when I search a lot of people that are not my “friends” on Facebook, their profiles still provide me with a lot of information about who this person is by providing the list of people and organizations they are fans of. You can very likely find some sort of common interest by reviewing these lists. File this away, it will be helpful later.

6. See where they engage on LinkedIn. LinkedIn, like Facebook, requires this person to formally agree to connect with you. But most likely, you are able to review their profile and can look for bits on their resume that can be helpful, or more importantly, show you what LinkedIn groups they are active in. Here, you can also join those groups and look for a way to connect.

7. Yes, you can even use Foursquare to your advantage. What? Really? Yes really. See if any of the names on your list have Foursquare profiles. If they do, they are probably also active on Twitter, and you can likely see where they check-in on either their Foursquare profile or on Twitter. Why does this matter? Because if you monitor their stream, you can strike up a conversation. How? Well, if they check into a bookstore on Foursquare, in addition to now knowing they like to read, you can also reach out and ask what book they got, and did they like it. You have just started conversation, and also a new relationship.

8. Do they have a blog? If they do, this is the best news yet. You can get a peek into their mind, their thought process, their interests. And you can read their posts, and comment on them! This is the best way to connect with someone. They will appreciate you taking the time to comment on their blog, and this will do more to advance your relationship that virtually anything else.

9. ENGAGE! This is obviously the most important step. After the preliminary work you have done with steps one through eight, you now have knowledge. You have details. You have data. You can now make strategic moves to connect with this once unknown name on a list. They are no longer a name. They are now a person with a history. You have things in common (most likely). The GREAT thing about the social web is that it is accepted to reach out to people and connect and dialog.

No, people don’t like to be cold called. But they don’t mind you reaching out on Twitter. Take advantage of this phenomenon.

You see, in the film clip from Glengarry Glen Ross above, the lead sales guy talks about AIDA (Attention, Interest, Decision, Action). Think how much easier this process would be if you could do a little advance work using social media to connect with those leads? Using the internet to get to know these people a bit more, see what they are interested in, seeing what they write, seeing how they work.

Can you now see how much easier it would be to gain attention and interest, using the tactics described above? You have the beginnings of a relationship now.

With your new friendship, you can suggest a quiet cup of coffee. Or make arrangements to chat by phone to discuss common interests. And the miserable existence that is cold-calling will soon become a distant memory…

What do you think? What are some other ways to hack cold-calling that I missed?

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Your 2011 Marketing Plan: Will Geolocation Move The Needle?

Day Twelve (of Thirty-One):

Question To Ask Yourself: Will geolocation move the needle?

Do geolocation applications like Foursquare and Gowalla make sense for your business? To be honest, if you are a retail establishment, and you are not experimenting with these apps, then you are potentially missing a big opportunity…sort of the modern day loyalty card. And an OBVIOUS way to more deeply connect with real customers…

But what about B2B sales? What about large organizations? What about selling consulting services? Does it make sense for you?

Foursquare just passed 5 million users. Now while that doesn’t compare to Twitter’s 160 million or Facebook’s 600 million, it is still worth reviewing.

What I am doing: For me, geolocation apps are great ways to connect with people. If I have identified someone that I want to get to know, I look for any opportunity to reach out and connect.

Seeing them check-in on Foursquare at a bookstore provides me a great excuse to reach out and say hello, and talk to them about books. A non-threatening approach. Hopefully a new relationship is started.

What about you?

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Todd is planning his 2011 marketing attack. He is asking himself a series of hard questions, questions that will fine tune his go-to-market strategy. This December, Todd will share one question per day, hoping these questions help you too…

Click HERE to follow the entire series on what questions to ask as you draft your 2011 marketing plan!

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Some Fun Things I Wish Restaurants + Bars Would Do With Social Media

This past weekend, I was in San Antonio with a big crew of friends running a local half-marathon.

On Saturday evening (night before the race) a few of us went to a place called Boudro’s Texas Bistro to get some healthy food that would provide energy for us during the race the next morning.

As I typically do (when I remember), I checked into the place on Foursquare.

Nine times out of ten, I never hear anything else from the restaurant. Ever.

But in this case, Boudro’s sent me a tweet the next day, thanked me for our business, and thanked me for checking-in.

Nice.

Sadly, that small action alone makes a restaurant stand out from most. But as I was thinking on this, I realized there is so much more they could (and should) be doing.

Here are some things I wish restaurants and bars would do with social media:

1. Thank me for checking-in on whatever geolocation application I am using (as referenced above). As I said, simple, but still rarely done, at least in my experience.

2. I wish bartenders would be empowered to twitpic patrons sitting at the bar, and while doing so, share a cool story about that customer. As in “This is Dave. He comes here every Sunday to watch his beloved Chicago Bears!” This demonstrates that you care about your customers, and not just about blasting out the latest specials. I mean, really, don’t just use Twitter to promote you….

3. Instead of the usual boring advertisements about specials that I see in newspapers or magazines, place a QR code in the ad, and encourage people to learn more about you in a unique way. Send the user to a special landing page that tells a good story, and offers personalized specials. Stand out… (sure, a majority of people can’t read QR codes yet. but that is changing!)

4. I sure wish waiters could snap a digital pic, and/or collect my email or twitter handle, and send me personalized digital notes after my visit. “Hope you had a good time” or “Gosh, I sure enjoyed serving you” or “I hope you had a great birthday!” I would never forget this, I would tell others about my waiter, and I sure would talk about this experience with others…

4.5. Although not digital, I’ve been to a few restaurants that send me handwritten notes following my visit. Talk about WOW…

5. As part of their daily routine, I wish more restaurants, especially those trying to build a loyal repeat customer base, would collect vital stats about their customers, and occasionally tweet/blog/email/text specific specials to people based on their customer file. For instance, if you know one of your customers graduated from Florida State, and you notice FSU wins a big game, I’d send a personal email, text, tweet, or Facebook message to your customer, and invite her to the restaurant, and say something like “In honor of your big win, come by, and the first drink is on us!”

[You just have to empower and encourage your employees to record these kinds of details in a notebook...]

5.5. Oh, and to answer the common fuss I hear about how hard it is for restaurants + bars to track customers online, just set up a special column in your Twitter management platform, place all customers there, and devote a few minutes a day to monitor what they are saying. Comment appropriately. This is magic, btw…

6. And another idea about geolocation tools like Foursquare… More and more people are checking in at state lines when they are on the road. If I am a restaurant on the other side of the state line, I sure would keep an eye out for people who are checking-in this way. I’d invite them to my restaurant, and offer a “Welcome To Our State” special.

[trust me, if someone is checking in on Foursquare from the road, they probably have the means to check Twitter and get your note...]

7. I would love for a restaurant to blog about cool things their employees (and customers for that matter) are doing to help the community. As in “We love that Jamie, a server with us for six months, volunteers for the United Way. In fact, if you dine with us, and donate a dollar to Jamie’s efforts, we’ll match the donation to the United Way, and give you dessert on the house!”

[btw, this gives you a lot of cool stuff to share on Twitter and Facebook]

8. Use big events to draw people in on Foursquare. For instance, if there is a big event, such as a football game, when people check into the stadium, offer a Foursquare special if they bring the whole family by following the game.

8.5. And if I am a restaurant in an airport, I would sure do the same when people check into the airport.

9. I do think restaurants should have a Facebook page. But if you just use it to promote specials, it will bore people, and it will be meaningless. I also think what you talk about on Facebook should be different than what people find on your Twitter stream. Here, maybe you feature, talk about, and show pics of the special events that occur at your restaurant…

10. I would love to see video blogs from restaurants that serve my favorites foods. You don’t have to share the “secret” recipe, but it would be fun, helpful and informative to see how these places prep their food, get to know their chefs and learn the stories behind the family recipes they use. This would be fun and helpful content, especially for places that advertise healthy dining. In addition to providing unlimited amounts of content for your blog, it also makes it easy to optimize video content for YouTube, yet another powerful way to be found on the internet.

11. And for gosh sakes….if you want people to hang out at your restaurant or coffee shop, please please please have more than one power outlet… And honestly, if you don’t have FREE WI-FI, I have no use for your joint…

So these are just a few ideas. What do you think? Any others?

P.S. btw, I wrote this at a Caribou Coffee shop. And I checked-in on Foursquare. Just so you know…

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[pic taken from boudros.com]

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A Trade Show Quick Thought | Geolocation

Hello from New Orleans!

Our remote broadcast setup in New Orleans...

I am here with my Dreamland Interactive team working the WEFTEC 2010 conference on behalf of our client Revere Control Systems…

But, I am particularly interested in how many – if any – of the exhibitors will utilize geolocation services like Foursquare, Gowalla, etc… I think there is an AMAZING opportunity to drive traffic to your booth, and generate buzz on the floor.

In this case, I have noticed that the official event has a location page set up that you can check into on Foursquare. Which, I am pleased to see. If you are a business that is interested in water quality, you SHOULD be particularly interested in ANY PERSON who checks in at this conference. Attending…or not.

But what I see as the biggest opportunities are for the exhibitors. Imagine the possibilities. You can set up a location and offer “specials” for anyone who checks into the main conference.

By specials, I mean discounts…free gifts…product samples…free product demonstrations. Maybe even enter to win dinner with the company CEO. There are all kinds of possibilities here. And I think soon (however you define soon) you will see use of geolocation at events like this become very mainstream.

At the end of the day, it is all about connecting with people in a deeper, more meaningful way. Use technology to help you foster better human relationships. Doing that, leads to more sales opportunities…

What do you think?

j j j

49 Random Observations On How To Be A Player In Social Media

1. Use your head shot as your avatar, not a logo..or a Mad Men cartoon likeness (even though Don Draper is hot)…

2. Comment on at least five blogs a day. And don’t you dare only say “Great post! Thanks for sharing!”

3. If you automate anything, you deserve a slow and painful death.

4. If you ever say “Nice to meet you, let’s be friends on Facebook too!” – I will kick your shins when I actually meet you…

5. Don’t say you are a “social media guru.” Just don’t.

6. In fact, the word “expert” ought not appear anywhere in your profiles.

7. I could give a damn if you are the “Mayor” of your own home…

8. Don’t retweet yourself.

9. Don’t stream your Twitter feed into LinkedIn.

10. #thereallylonghashtagsontwitteraresomewhatannoying.

11. Adding #fail to any tweet, is just, well, a total #fail.

12. Just because your DM message begins with “This is an automated message, but I really care about knowing you!” doesn’t mean I am going to like you.

13. I don’t take you seriously when your Twitter location is “Earth.” Although I kinda dig it when people put their flight’s seat number…

14. How in the bloody hell do you have time for Farmville and Mafia Wars?

15. I. Don’t. Have. A. Problem. Using. Periods. For. Exclamation. But. Others. Do.

16. When you share the work of others, be sure you cite the author. It’s kinda skuzzy to tweet a link to an article, only to find it belongs to someone else…

17. I really want to stab my eyes with pencils every damn time I see another quote from Einstein or Mark Twain…

17.5. …Instead, come up with your own words of wisdom to promote.

18. I am cool with mentioning political stuff…but don’t get all fussy when someone from the other side gives you lip and fights back.

19. It is nails on a chalkboard when you put “PLS RT” at the end of a tweet. At least it is for me. And maybe a couple of million other people…

19.5. And certainly don’t ask me to retweet a 137-character tweet… [this is why I don't own a weapon]

20. And don’t DM me and ask me to comment on your post. If I find it worthy, I will comment, RT, and sing your praises…

21. I’ve said this before, but any Tweet mentioning “Trump” is probably going to elicit a negative reaction…

22. Transparency is what makes this stuff great folks. Get with the program…

23. U don’t need 2 abbrv8 ur entire twt.

24, If I don’t “like” your Facebook page on Monday…it probably means I won’t “like” your damn page on Tuesday… Stop asking me…

25. I appreciate every #FollowFriday I get, but stacking a tweet with eight twitter handles doesn’t really move people to follow… #justsaying

26. I think #justsaying is overused…

27. I mean, really. Don’t ask me to recommend you on LinkedIn when we’ve never actually worked together…

28. Don’t broadcast your latest blog post over 39 different LinkedIn groups. This action may result in gunfire…

29. Hey, it is way cool to mention your latest post on Twitter, Facebook, or LinkedIn…but if that’s ALL you do? You are doing it wrong.

30. Stop bitching about Facebook security protocols. When they start charging for access, then it is allowed.

31. Twitter Search, if done right, can change your life. Or at least your business.

32. I love how some A-listers are approachable, friendly, and helpful. And how some people, with 47 followers, act like prima donnas.

33. You don’t need to have a presence on EVERY social network. Engage where you have impact. Engage where your market is.

34. Friending you on Facebook is NOT permission to be added to your email database…

35. Don’t automate tweet distribution. When you tweet something, and I respond, and you get back to me three days later? That’s uncool.

36. When you send me a tweet, and I don’t know you, and you have 2 followers, and you ask me to click on a link? I will ignore you, with malice.

37. When people say they don’t care what you had for breakfast? They are lying. Secretly, they love knowing what their friends are up to…but they will NEVER admit it.

38. If you don’t know how to use Twitter, Facebook, or LinkedIn to strike up conversations, you need to begin again.

39. If you invite me to be your connection on LinkedIn with the standard “I’d like to add you to my professional network on LinkedIn.” — you are missing a huge opportunity…

40. If you are whining that you don’t have enough time to read blogs, you aren’t using your RSS feed correctly…

41. If you have a blog, and have turned off commenting? What’s the point? [this applies to everyone, except Seth...]

42. If you allow commenting, but aren’t responding to the comments you are getting? What’s the point?

43. Make it easy to share your content. If it is hard to share, I won’t share it.

44. Just because a celebrity friends you on Facebook, doesn’t mean they are your BFF…

45. If your PR agency has an intern doing your tweeting, disclose that.

46. A large number of Twitter followers, Facebook friends, or LinkedIn connections doesn’t make you better. It does allow you to shine a brighter light on others, but sadly, most don’t do that…

47. But yet, most people still battle “follower envy” and devote their time to building numbers instead of building connection.

48. Spend your time connecting with real people, get to know them. And spend time sharing the work of others. That’s what makes you a player in social media. #thatisall

49. …and I think #thatisall is overused too.

[with regards to the bad stuff here? i am guilty of some of them. this post is as much for me as it is for you. i promise to work on it!]

Any other observations to share? What did I miss?

[cartoon by @gapingvoid]

j j j

65th Check-In | The Publix Foursquare Watch

Using Foursquare, Todd has checked-in to his local Publix 65 times, without hearing so much as a peep. He will blog after every check-in until he gets recognized as a loyal customer. In the meantime, he will offer some ideas free of charge on how they might use Foursquare. Join the Watch!

[Read the entire fourteen-piece series!]

I’ve had a lousy 24 hours, so I am a little more cranky than usual…

I’ve been at this Publix Foursquare Watch for a while now. 35 total check-ins (since the watch started)…14 blog posts. And, I am not proud to report, a growing list of people and blogs that are talking about this little crusade of mine. Just yesterday, I had a gentleman retweet the link to the whole series, which resulted in a handful of further retweets.

And…nothing. Either Publix sees me as a gnat and not worth the trouble, or they just aren’t listening. Which, to be honest, boggles my mind.

Now, I am not saying this because I want Publix to kiss my ass. To be honest, all I want is for my local store to send me a note that says, “Hey Todd, thanks for being a great customer. We appreciate you.”

That’s all I am looking for. I don’t care about specials. Or discounts. Or special mayoral privileges.

A friend of mine, who is in a constant battle to be Mayor of her local Publix with her own husband, told me that the manager of her local store did actually acknowledge them when they were in the store one day. So, it can happen. And don’t tell me it has to be a decision/policy that comes down from corporate. It’s a decision to care.

Foursquare causes conversation to happen on the social web. In two ways. From bloggers like me who stir up dust like I am doing on a blog series such as this one. Or two, because people are talking – and buzzing – about a real cool, innovative, clever, action-provoking campaign to reward your Foursquare users and evangelists.

Either way, you, as a company (read: Publix) ought to be listening. Technology and the social web makes it silly easy to set up listening posts and monitoring stations to listen for – and respond to – dialog about your company and brand (good or bad).

Honestly, I just can’t believe no one is listening. What an amazing opportunity lost. [well, not for me. I am learning a heck of lot to teach and educate my clients on what NOT to do]

Todd’s FREE Foursquare Tip For Publix!: Just frickin’ say thanks. Foursquare builds a list of real people that have been to your store. You probably see hundreds, heck, maybe even thousands, of people come through your doors each day. But Foursquare creates a list of bunch of them. Use it to say hello…

What other Foursquare/geolocation ideas do YOU have for Publix?

[back to our regularly scheduled programming - and fun Publix Foursquare tips - with the next post.]

j j j

60th Check-In | The Publix Foursquare Watch

Using Foursquare, Todd has checked-in to his local Publix 60 times, without hearing so much as a peep. He will blog after every check-in until he gets recognized as a loyal customer. In the meantime, he will offer some ideas free of charge on how they might use Foursquare. Join the Watch!

[Read the entire thirteen-piece series!]

Thirty check-ins after it started, and still no word. But no worries…the watch will continue!

By now, most people seriously wonder about my whacked grocery shopping habits. As you are probably aware, I go multiple times a week, and only purchase a few items on a given trip (instead of going once a week, and filling two shopping carts with stuff).

It is the shopper who runs into the store for a few items that I am thinking about now…

I wish there was a section in the front of the store containing the most popular items, such as milk, eggs, bread, or in my case, wine.

Something similar to the section of my local store pictured here (I took this shot from the check-out line). You can create a mini-convenient store section, coupled with a simple check-in station for all your geolocation users…

Todd’s FREE Foursquare Tip For Publix!: Why not incent people who make these quick trips into a grocery store to come to Publix? By checking-in on Foursquare, you can reward them by giving them a discount on their purchase, a free cup of coffee or soft drink, or by giving them a special coupon only provided to Foursquare users.

As in, “Hey honey, I stopped at Publix to get the milk, and I got a coupon for $15 off for any purchases over $75!” Or something like that?

Make it easy for your customers to get the common standard items they need quickly, but also reward them for being loyal customers and checking-in on Foursquare!

What other Foursquare/geolocation ideas do YOU have for Publix?

j j j

56th Check-In | The Publix Foursquare Watch, And Maybe A Little Starbucks Too…

Using Foursquare, Todd has checked-in to his local Publix 56 times, without hearing so much as a peep. He will blog after every check-in until he gets recognized as a loyal customer. In the meantime, he will offer some ideas free of charge on how they might use Foursquare. Join the Watch!

[Read the entire twelve-piece series!]

Two things happened this week that have frustrated me…

One, early in the week, I lost my Publix Mayoralty. Again. This time, to a new individual. Her name is Jen M… But then, a few days later, I reclaimed the title…

So I am obviously in a battle with a few folks for this title at my local store…this is GREAT for Publix. Sadly, they apparently have NO idea. But THREE people have been the Foursquare Mayor of Publix over the last two weeks. I don’t think they have ANY idea how great this is for them.

The possibilities for this store are ENDLESS…. But we’ll get into that down the road…

The second thing that bothered me was this. After I left Publix, I walked into my local Starbucks (which is connected to the Publix), checked-in, and claimed the title of Mayor! Yay! I then proceeded to ask the lady what that actually meant…

She looked at me as if I was smoking something. She’d never even heard of it. Which, I must say, isn’t all that surprising. And yet, as I recall, at one point Starbucks has offered some benefits to their Mayors.

She kindly went to see her manager, and when she came back, she said “well, it means, like, well, you’re king of the mountain, or something…”

Hmmm. The manager knew what I was talking about. Clearly, and described it to this staffer in such a way that communicated “I don’t care what he’s asking you, tell that pain in the ass to get out of our way…”

Or at least that’s how I interpreted it…

Todd’s FREE Publix Starbucks Foursquare Tip: Even if you are NOT – at that exact moment in time – offering a specific Foursquare check-in special…when a guy claims to have just been ordained as the new Mayor, and a FRICKIN’ MANAGER is asked about it…

As the manager, I would walk out to the guy, shake his hand, thank him for his business, and offer the poor dude a small coffee or something… Or ask him if he wants a free sample of a food item… Or at least say, “Hey! We are really glad to see you!”

That kind of message would sustain me for days… And Lord knows I would tell someone about it.

But at least open your mind to the possibilities… You were SPOON FED a chance to recognize a good customer (by definition, your Foursquare Mayor has BEEN THERE BEFORE and will LIKELY COME BACK AGAIN…), and to express your appreciation… And. They. Blew. It.

What other Foursquare/geolocation ideas do YOU have for Publix? Or Starbucks? Sigh…

j j j