Your 2011 Marketing Plan: What Is Your Networking Strategy?

Day Eleven (of Thirty-One):

Question To Ask Yourself: What is your networking strategy?

How significant a role does networking play in your prospecting efforts? Attend too many events? Attend too few events? Attend all the wrong events? Go to the same groups week after week, seeing the same people?

Are you going to events that are populated with your actual target market? And how effective is your follow-up strategy?

And how do you see social media playing a role in your online networking? Are you employing the same “networking” tactics on Twitter? Facebook? LinkedIn?

What I am doing: Admittedly, I built my business starting in 2007 attending dozens and dozens of networking events. But in these last years, I have hardly gotten out of the office.

With three companies, a radio show and word of mouth, I rely a lot less on attending events than I did at first. And, I now do a lot of my networking online. I identify people I want to get to know (either as a prospect OR as a parter) online, then set a face-to-face meeting.

What about you?

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Todd is planning his 2011 marketing attack. He is asking himself a series of hard questions, questions that will fine tune his go-to-market strategy. This December, Todd will share one question per day, hoping these questions help you too…

Click HERE to follow the entire series on what questions to ask as you draft your 2011 marketing plan!

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  • http://joshcaza.com Joshua Chase

    Interesting, I’ve actually spent more time networking in the last few months but with people, not groups. I think the most important thing to expect when networking is not to expect to sell a contact, but grow relationships to gain trust. Trust leads to confidence, and confidence leads to solid referrals.

    I definitely think you are on track with honing in on your target cross compatible demographic, but rather than pitch those individuals, establish relationships. The rest will work itself out.

    Good points here Todd…

  • http://www.facebook.com/theNetworkingMotivator Beth Bridges

    I agree with being very focused on who you spend time with. I think it would be good for you to get out of the office more, if only for the change of scenery, haha. Seriously though, sometimes serendipity is good for us in networking, so I encourage you this year to do maybe one semi-random networking event every month or so. Just to get a fresh perspective.

  • http://www.facebook.com/theNetworkingMotivator Beth Bridges

    I agree with being very focused on who you spend time with. I think it would be good for you to get out of the office more, if only for the change of scenery, haha. Seriously though, sometimes serendipity is good for us in networking, so I encourage you this year to do maybe one semi-random networking event every month or so. Just to get a fresh perspective.