SOCIAL MEDIA OUTLINE – 14 March 2009

Here is an outline of my social media presentation at today’s workshop:

SOCIAL MEDIA – ASSUMPTIONS

  • There is no clear definition.
  • There are no clear cut rules.
  • The learning NEVER stops.
  • It works differently for each individual person and business.
  • Gotta be part of the conversation/Connect and share.
  • Transparency.

SOCIAL MEDIA – GUIDELINES

  • Networking Rules Apply.
  • It’s NOT about YOU.
  • Size doesn’t matter.
  • Give value – ALWAYS!
  • You DO need a strategy.
  • It’s just one part of your marketing.
  • Communications/PR/Branding
  • Measure/Track results

SOCIAL MEDIA – YOUR GOALS

  • Build community.
  • Distribute Thought Leadership.
  • Build BRAND.
  • Build AWARENESS.
  • Become known as an EXPERT.
  • Get to know PROSPECTS.
  • DEVELOP YOUR OWN PROCESS/SYSTEM!

SOCIAL MEDIA – BUSINESS APPLICATIONS

  • Listen to the chatter (about you, your business, your industry, your competition)
  • It’s just one of several touch points…moving the buying cycle along!
  • Customer Feedback – build more LOYALTY?
  • Market Research – Surveys/On-line polls
  • Customer Hotline
  • Improve the customer experience (both pre-purchase and post-purchase)

SOCIAL MEDIA  – THE TOOLS

  • Blogs (blog by thirds)
  • Twitter
  • Facebook/MySpace
  • Podcasts/Video
  • YouTube/Flickr
  • Bookmarking Sites – Digg, Delicious, StumbleUpon, Technorati, Alltop