A Twenty-Four Year Old Sales Cycle: A Facebook Case Study

What I am about to report, is nothing you haven’t heard before. But the story bears repeating again. Because you just never know where business opportunities will come from.

My old high school...

I got a lead on a new consulting gig yesterday…

…from a guy I haven’t seen in 24 years.

Yes, from a guy in my senior class in high school. He and I connected on Facebook a few years back. And just yesterday, he connected with me on LinkedIn when he reached out to see if I was interested in exploring the gig.

Now, I don’t know if this will go anywhere. It might not.

But isn’t that just exciting? He and I weren’t the closest of friends in high school. We didn’t hang out on weekends and such. But we sat together often. And had fun messin’ around in class from time to time.

So, as I said, nothing profound to report here with this post.

This is just a story, happening in real time, for all the people who tell me that social media isn’t a place to market your business, especially Facebook.

And to be honest, I don’t really “market” my business on Facebook, I just promote my content when I publish something.

So over time, this guy just happened to learn enough about what I do for a living to inquire.

In fact, the real lesson here is to spend more time on Facebook cultivating relationships with people such as my old friend. Imagine if we all used the tools the way they are designed, and actually dialog with people.

That’s the lesson for me. I engage with people more than the average fellow, but not enough. And trust me, I will adjust my strategy a bit…

You should too.

And you should also remember, there is value in every friend, connection, and follower. Even one you haven’t seen in 24 years.

If you just engage…

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  • http://profiles.google.com/tomdrector Thomas Rector

    Very true.  My story isn’t quite as odd, but we closed on a project that was initiated almost a decade ago by a former partner.  His business card re-surfaced and they used it to contact us and re-initiate some groundwork he had started in 2002.  The deal was ultimately agreed, and they became a client.  Never give up. “No” often just means “not now”.    

  • Todd Schnick

    yeah, the key is building – and maintaining – relationships. that’s all
    sales really is, IMHO…