Using Foursquare, Todd has checked-in to his local Publix 60 times, without hearing so much as a peep. He will blog after every check-in until he gets recognized as a loyal customer. In the meantime, he will offer some ideas free of charge on how they might use Foursquare. Join the Watch!
[Read the entire thirteen-piece series!]
Thirty check-ins after it started, and still no word. But no worries…the watch will continue!
By now, most people seriously wonder about my whacked grocery shopping habits. As you are probably aware, I go multiple times a week, and only purchase a few items on a given trip (instead of going once a week, and filling two shopping carts with stuff).
It is the shopper who runs into the store for a few items that I am thinking about now…
I wish there was a section in the front of the store containing the most popular items, such as milk, eggs, bread, or in my case, wine.
Something similar to the section of my local store pictured here (I took this shot from the check-out line). You can create a mini-convenient store section, coupled with a simple check-in station for all your geolocation users…
Todd’s FREE Foursquare Tip For Publix!: Why not incent people who make these quick trips into a grocery store to come to Publix? By checking-in on Foursquare, you can reward them by giving them a discount on their purchase, a free cup of coffee or soft drink, or by giving them a special coupon only provided to Foursquare users.
As in, “Hey honey, I stopped at Publix to get the milk, and I got a coupon for $15 off for any purchases over $75!” Or something like that?
Make it easy for your customers to get the common standard items they need quickly, but also reward them for being loyal customers and checking-in on Foursquare!
What other Foursquare/geolocation ideas do YOU have for Publix?