44th Check-In | The Publix Foursquare Watch

by Todd Schnick on July 30, 2010

Using Foursquare, Todd has checked-in to his local Publix 44 times, without hearing so much as a peep. He will blog after every check-in until he gets recognized as a loyal customer. In the meantime, he will offer some ideas free of charge on how they might use Foursquare. Join the Watch!

[Read the entire ten-piece series!]

Oh sure, they'll do t-shirts like this, but not take care of their Foursquare customers...

Hey Publix! I am back!

Took a break from my Foursquare Watch. I was getting too fat going there several times a week… In fact, I have cut back on my Foursquare activity to let you guys catch up…

But in doing so, I lost my Mayorship…

Now, if being Mayor actually mattered, I would be disappointed. Now, it is just a matter of honor. But never fear, I will get my title back…

Which leads me to my next: Todd’s FREE Publix Foursquare Tip: If you understand Foursquare, you know the Mayor is a title designated to someone who has checked-in on Foursquare the most times in the preceding two months. What does that mean? It means they are a VERY important customer.

Since a critical piece of Foursquare is to get your customers competing to hold the title of Mayor, why not incent EX-mayors like me to get their title back? Why not reward them with 50% off a bottle of wine if they successfully reclaim their title?

That would surely get me motivated to get that title back…

What other Foursquare/geolocation ideas do YOU have for Publix?

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