38th, 39th Check-Ins | The Publix Foursquare Watch

Using Foursquare, Todd has checked-in to his local Publix 39 times, without hearing so much as a peep. He will blog after every check-in until he gets recognized as a loyal customer. In the meantime, he will offer some ideas free of charge on how they might use Foursquare. Join the Watch!

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The evil scale of death...

So I am training for my second half-marathon. And I am trying to lose a little more weight. I spend hours wandering through the lonely aisles in my local Publix trying to figure out what healthy, nutritious, energy-boosting, non-processed food there is for me to eat.

When I was walking out of the store tonight, an idea struck me. I make it a real point to ignore the REALLY LARGE scale that sits by the door. I have been shopping here a while, and I NEVER see anyone use this thing. Except the occasional kid jumping on and off while mom is already half-way out to the car…

I know that establishments like Publix exist to turn profits. And Lord knows I am doing my best to contribute to those. But wouldn’t it be cool – and different – and memorable – if your local grocery store “cared” about you eating healthy? I mean, wow…

Todd’s FREE Publix Foursquare Tip: Why not encourage people to check-in on Foursquare upon arriving at the store, and at the same time, weighing themselves on the REALLY LARGE SCALE by the door. Have an employee log in your weight so that you have someone keeping you accountable.

After every FIVE check-ins, give the people following the program a nice DISCOUNT on healthy food…say fruits or vegetables. The kid logging your weight can give you a coupon when they verify your check-in…

I don’t know, but I think rotund adults like me and kids that perhaps need encouragement to lose a little weight might find this interesting and fun. What do you think?

What other Foursquare/geolocation ideas do YOU have for Publix?

  • http://chasinggoodness.com Robyn

    Great idea…for some folks. The thought of me walking into the local grocery and having an employee greet me with a clipboard and invite me to weigh in makes me want to give up cooking!

  • Todd Schnick

    Well. You know, I would certainly advise my Publix to keep these statistics private…Cuz I will move to Kroger if they yell out my weight….

  • http://www.projectauthenticity.com Robyn

    Great idea…for some folks. The thought of me walking into the local grocery and having an employee greet me with a clipboard and invite me to weigh in makes me want to give up cooking!

  • tschnick

    Well. You know, I would certainly advise my Publix to keep these statistics private…Cuz I will move to Kroger if they yell out my weight….