Day Nineteen (of Thirty-One):
Question To Ask Yourself: Do you practice blazespotting?
If you follow this blog, you’ve seen me write a lot about “shining a light.” I am now in the process of evolving my thinking on this concept – and taking it to the next level. I now call it “Blazespotting.”
I take it from trainspotting, which is defined as the hobby of watching trains and noting their serial numbers, usually for long periods of time. In our case, “Blaze” is defined as “flash of light.”
Blazespotting – the hobby and discipline of watching people + organizations and noting/broadcasting their good works, usually for long periods of time.
Proactively showcasing the good works/good deeds/thought leadership/innovation of others reflects strongly on your own brand, builds trust with you, and strengthens your position in the marketplace.
The social web makes this process even easier. But it all comes down to making a conscious decision to showcase others!
What I am doing: I declare that I am a blazespotter! I will continue to practice this, and I will continue to write + speak about Blazespotting!
What about you?
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Todd is planning his 2011 marketing attack. He is asking himself a series of hard questions, questions that will fine tune his go-to-market strategy. This December, Todd will share one question per day, hoping these questions help you too…
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