Why I podcast

Todd SchnickIn Florida on a quick trip (see gratuitous vacation photograph), I met a pleasant fellow at a reception last night. In response to telling him a little about what I do, he asked:

“Why in the hell would you want to podcast?”

It’s a great question. And although podcasting is more popular than ever, and thanks to smart phones and tablets, more easily consumed than ever, there are still lots and lots of people who don’t do it, and certainly more who don’t understand it.

Here are the three principle reasons I do this, and the three things I teach my clients on how to leverage the medium:

1. Business development.

There is simply no better way to connect with prospects. Yeah, you can cold call them all you want. I want nothing to do with that. If and when I or my clients identify an organization worth pursuing, we reach out and invite their executives to appear on a show. Simple goal: to advance the relationship, and expedite it to a place where we can build trust and talk business. Fast.

2. Networking.

I don’t go to networking functions anymore. I don’t have the time. But when I want to get to know someone and build a friendship, I reach out and invite them to participate on Intrepid Radio.

How else do you think I know people like Guy Kawasaki, Seth Godin, Julien Smith, and Mike Eruzione?

3. Content for market education.

There is no better way for me to educate my market. When I want to provide helpful information to my market and network, and want to help friends educate their market, we record a podcast. A brochure is boring. A human conversation is amazing.

When I want to share the future of health care, teach people about mergers and acquisitions, demonstrate innovation, or showcase the local real estate market, I can point them to one of my podcasts.

Email me if you want to schedule a conversation to discuss how podcasting can serve you and your organization.