I published a series of IntrepidTV episodes around the turn of the year that were originally – and obviously – published on video. I’ve gotten a bunch of requests for the audio-only versions of four episodes (Julien Smith, David Meerman Scott, Jonathan Fields, and Amber Rae).
I also had a bunch of requests for Colin Wright and Jason Falls, which were recorded way back in the fall that I will republish as audio-only soon too…
So, this is the fourth of those six, Colin Wright. You can view the original broadcast on IntrepidTV with Colin here.
[Oh, and rumor is, he will be swinging through Atlanta late March/early April. And yeah, he and I have been in touch to get him and crew in the studio to talk about their latest adventures...and perhaps get into other trouble while they are in town...]
From now on, all episodes filmed for the TV show will also be available on mp3 for download at the time the original conversation is published.
Enjoy my conversation with Colin Wright on his latest projects, minimalism, and world travel!
I’ve just launched a new premium newsletter where I will share everything I know about podcasting. You can subscribe to this podcasting newsletter here.
This isn’t for everyone. But if you have dabbled in podcasting in the past without much luck, or are trying to make a go of it, this newsletter might be for you.
You see, I am a podcaster too, and I’ve had some success with it. I’ve sold business as a result of my shows, almost 500 of them. I have helped clients sell six figures worth of business as a result of their podcast shows, and by doing “on location” podcasts live from their trade show booths.
I have a lot to learn. I have much more to do to make this an even more successful tool to drive business. So I am researching every day. My clients ask questions that I don’t know the answers to.
I do research on this. Every day. The simple goal with this premium list? To share what I learn…with you.
In other words, I will do a lot of the research, so you won’t have to. Thus, you can apply what you learn, and simply focus on doing that magic voodoo that you do!
As for the list itself, it will be $5 per month. No frills, nothing fancy [you know me, the minimalist]. Just helpful content. Several times per week. As I get it. As I experiment with it. As I succeed…or fail with it. You can unsubscribe ANY TIME by clicking a button.
I heard this statement from BJ Fogg whilst listening to a podcast the other day.
“You have to prioritize so hard, it hurts.”
I almost stopped the car on the side of Interstate 285 to ponder the idea. And quickly realized:
I am not doing that…
…and that’s where I fail.
Fogg continued saying you have to choose A or B. You likely want to do both. But you have to choose one. And NOT doing the other hurts. Successful people, successful leaders are doing this. Successful people make the brutal decisions and say NO to things they would really want to – or rather – do.
You probably are not. Me either. And that’s where we fail.
But the more I think on it, Fogg’s statement means more and more to me. To me, it means that you have to get REALLY uncomfortable making these decisions. To really put yourself out of your comfort zone. To get rattled by uncertainty. To force yourself to do some hard things…not the easy things.
You are are not doing this. Me either. And that’s where we fail.
It is probable that we know the proper course. We just choose to take the easier route.
I picked up another idea that is relevant to this discussion.
Someone suggested downloading the RE.minder app on your iPhone, and set it to send a reminder every 60 minutes to be productive…to stop futzin around, and focus on your important work.
I did it. And so, every 60 minutes, I receive a reminder that says — “Get off your ass!”
This is my reminder to focus on my important work. And to stop dilly dallying. And trust me, it has caught me several times NOT doing my important work.
But here is the key point: This idea/strategy only works if you KNOW what your important work is…if you’ve done the hard and sometimes painful work of prioritizing.
Think of the ping of the reminder app as a “forehead smack” to remind you to do the meaningful stuff. Or, in some cases, to remind you to do the hard work of prioritizing in the first place. May the constant reminder make you feel guilty if you haven’t.
I am publishing my first manifesto. Yes, you can download (for free) a PDF version, but it is intended, first and foremost, as a video manifesto: To become an intrepid marketer, you must live an intrepid life…
If you want to be an intrepid marketer, you need to live an intrepid life.
Who is intrepid?
It is a person who doesn’t let fear hold them back creatively.
They try things.
They pursue things.
With VIGOR.
What is an INTREPID marketer?
That is someone who promotes ideas and things to a market place…
But does so in a way that is inspiring, fearless, part of a grander story…
…and for the betterment and the enjoyment of business and life.
And yeah, it is ok to pursue happiness.
In other words, selling and promoting something is cool…
It should be fun. Exciting. Inspiring.
A noble profession, a calling to be proud of…
BUT HOW?
By living an INTREPID life.
A life pursuing what matters.
A life pursuing what you want.
A life pursuing things that make a difference…
Making a difference to NOT ONLY the world around you…
…but to YOU.
It is ok to pursue things that matter to YOU.
Because a better, more fulfilled, more inspired you…
…makes a DIFFERENCE to the world around you.
“I firmly believe that any man’s finest hour, the greatest fulfillment of all he holds hear, is that moment when he has worked his heart out in a good cause, and lies exhausted on the field of batter. Victorious. [Vince Lombardi]
But it won’t be easy.
In fact, it will be very hard.
You will fail. You will fall. You will flop.
You might even feel hopeless.
Failure is cool. A badge of honor. Not something to dread.
But you owe it to the world…
More importantly, you owe it to YOURSELF…
…to stand up and try again. To keep fighting.
Don’t just study and read about the warrior…
Live the WARRIOR’S LIFE.
So boldly go…
Seek adventure. Push limits. Stretch out. Live on the edges.
Because only then…
Will you have a story to tell…
…that will move people to action.
If you ain’t living…
You’ve got nothing to say. And no story to tell.
And you can’t market anything that way…
We ALL need to be intrepid marketers.
Together, we have to convince the world that living an intrepid life, doing intrepid work, telling intrepid stories…
Spending time on the social web like I do, I observe a lot of people.
I find this time fascinating. It is how I observe the market, attempt to discern trends, and of course, keep tabs on what my friends, clients, and prospects are thinking about.
But one thing does frustrate me. And that is when I observe countless amounts of people attending event after event, meetup after meetup, conference after conference, and networking event after networking event.
I am not judging these people. I wish I had more time to hang at these events. But I sure wish I understood how in the hell they have the time to do this?
In fact, it gets me wondering:
Am I so poor at time management that I am unable to make the time to attend these things? Or is it that I am busy with client project work – or in my studio – that I just don’t have the time?
Are these people just so much better at time management than me? Or are they not doing as much project work as me, and thus have more time?
Or is it that some people are battling the resistance, and hiding from doing the work?
Someone told me that I haven’t been as active on Twitter as usual. I, of course, said that I had been busy. Don’t you understand I’ve got work to do, I thought to myself??
There are two types of leaders: those that DO, and those that tell you how to DO. The first batch have ZERO time to futz online all day. They are out doing. The second batch seem to be able to spend countless hours on the social web each day, speaking at every conference, making guest appearances on podcasts, and authoring books on how to DO…
I am not judging these folks. I admire their ability to pull it off.
I published a series of IntrepidTV episodes around the turn of the year that were originally – and obviously – published on video. I’ve gotten a bunch of requests for the audio-only versions of four episodes (Julien Smith, David Meerman Scott, Jonathan Fields, and Amber Rae).
I also had a bunch of requests for Colin Wright and Jason Falls, which were recorded way back in the fall that I will republish as audio-only soon too…
So, this is the third of those six, David Meerman Scott. You can view the original broadcast on IntrepidTV with David here.
From now on, all episodes filmed for the TV show will also be available on mp3 for download at the time the original conversation is published.
Enjoy my conversation with David Meerman Scott on his latest book, Newsjacking!
So…you might have noticed, especially you poor subscribers, that I published something to the blog every day during the month of January.
First, here are some stats I recorded as a result of the practice:
[please note these numbers are for January 2012, as compared to December 2011]
1. Comments to the blog increased over 6X. This was a big victory! Blogs are meant to encourage engagement. And publishing more often certainly achieved this. But the engagement came not necessarily from the act of publishing every day, but more as a result of publishing more thought-provoking material and concepts.
2. The amount of books purchased through my Amazon affiliates program held steady, but I did promote far less books over January than I did in December 2011. It was noted, however, that there were a heck of lot more click-thrus to check out the books I did promote.
6. Unique vistors to the site, as measured by Google Analytics, more than doubled.
So, a few thoughts:
Sure, these improved statistics are good results, but of course, the real desired result is moving the needle for the business and driving more business revenue. Being that I do NOT sell product online, but rather consulting services, I cannot really measure the impacts of this experiment on February 1st from a January experiment. It will be interesting to see if a new subscriber (to RSS, iTunes, email list) found in January might become a customer over the next several months. We’ll see. [note: I did sign a new client as a result of publishing a certain blog post in the first week of the month...]
Also hard to say that if I was to blog every day in February that several of these trends would “double” again. I don’t think I will continue publishing every day, but I will certainly publish much more often than I had been doing over the last quarter of 2011.
Oh, one other thing. Yes, I did worry whether or not I would be able to have enough material to publish every day. Turns out that getting into the habit and routine of posting every day made that process easier.
Turns out, if you have to publish every day, you just get down to it and create.
If you open your eyes and think just a wee bit, generating content should never a problem…and certainly wasn’t for me. In fact, I have material left over to run in February.
Blogging isn’t rocket science, but it is a lot of work. Writing every day does make blogging easier, and as shown above, does move the numbers.
[helpful tip: running experiments gives you something to write about, as evidenced above, you know, just in case you are struggling with ideas on what to blog about...]
I published a series of IntrepidTV episodes around the turn of the year that were originally – and obviously – published on video. I’ve gotten a bunch of requests for the audio-only versions of four episodes (Julien Smith, David Meerman Scott, Jonathan Fields, and Amber Rae).
I also had a bunch of requests for Colin Wright and Jason Falls, which were recorded way back in the fall that I will republish as audio-only soon too…
So, this is the second of those six, Amber Rae. You can view the original broadcast on IntrepidTV with Amber Rae here.
From now on, all episodes filmed for the TV show will also be available on mp3 for download at the time the original conversation is published.
Enjoy my inspiring and uplifting conversation with Amber!
I published a series of IntrepidTV episodes around the turn of the year that were originally – and obviously – published on video. I’ve gotten a bunch of requests for the audio-only versions of four episodes (Julien Smith, David Meerman Scott, Jonathan Fields, and Amber Rae).
I also had a bunch of requests for Colin Wright and Jason Falls, which were recorded way back in the fall that I will republish as audio-only soon too…
