People no longer have the time or the patience to wait around for you to call.
Plenty of writers these days writing about the percentages of buyers doing this. Personally, I think the number is much higher than 80%, but I am going with that number for the sake of your anxiety.
But here is the point I want you to think about:
Recognizing this new reality of the modern, digital world, if no one currently is approaching you about doing business, it means two things:
1. They simply aren’t finding you online (and you need to get some content out into the world).
2. Or, they just aren’t moved by what they see when they find you (which means your story and message are weak).
What you are not allowed to say is this:
“Oh, my market just doesn’t use this social media thing.”
“Oh, my market doesn’t understand what I do.”
“Oh, my market doesn’t search for solutions on the internet.”
“Oh, my market buyers don’t use the internet to research.”
If you are, in fact, saying these things, I have one thing to say to you:
You have your head buried in the sand. And it is time to wake up to modern reality.
Let me assure you of one thing: you are in serious denial if you honestly believe your market isn’t spending time online, learning about solutions you can provide.
Shame they aren’t finding you in all that research.
If you do one thing in 2014, it is this: Wake up from your slumber, and stop denying what is really happening.
Yes…even in YOUR marketplace.
To learn more about my take on sales, check out my book: The Zen of Sales!
Drawing by Hugh.