My Notes on David Meerman Scott’s Newsjacking

Just finished David Meerman Scott’s latest book, Newsjacking. I will be interviewing him soon about this book, so stay tuned. But in the meantime, enjoy these clips from the book that I highlighted on my iPad:

“The rules have changed. The traditional PR model – sticking closely to a preset script and campaign timeline – no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.”

“What’s new is that today almost anyone can newsjack if – and only if – they are able to follow the news in real time and react in real time.”

“Searching Google, Facebook, Twitter, blogs, YouTube, and whatever else comes to mind, the reporter scans for any plausible nugget to differentiate her story.”

“Your job is instantly spot an angle and get it online – via your blog, Twitter, or media alert – as fast as you can. You need to be clever and quick. You need to operate in real time.”

“If your blog develops a reputation for serving up informed, insightful, authoritative, articulate, quotable, and timely commentary on the issues in your industry, journalists will learn to seek you out when new issues arise.”

“When you do a blog post on breaking news, don’t just post it and walk away. As Joe Payne did at Eloqua, alert people to your post via Twitter, your company’s website, or email to journalists who might be interested.”

“How can you not afford not to react to news in real time? This is simple a question of missed opportunities. If you cannot react in real time, you risk being torpedoed by a competitor, an unhappy customer…”

“For a blog post to be effective, you need to get it online and post it in your media room as fast as possible. We’re talking right now. Not tomorrow. Not this afternoon. Now.”

If you do marketing for yourself or your organization, this short e-book is a must read. Purchase it here (affiliate link):


[join my free newsletter, or subscribe to the blog feed]

  • David Meerman Scott

    Thanks for taking the time to add your thoughts, Todd. 

  • Todd Schnick

    was my pleasure. talk soon…