My April 2012 Social Media Experiment

Effective today, I am starting a new social media experiment for the month of April.

For purposes of my business networking and marketing strategy, I am active on four basic social networking sites on a regular basis: Twitter, Facebook, Google+, and LinkedIn.

So, for the month of April, I will only engage with one network at a time…one each week of the month.

The critical lesson I am hoping to learn here?

I worry every day that I am spread too thin… Is splitting time and focus on each of the four networks negatively affecting the impact of the entire network? Will I emerge from April with a decision to eliminate one or more of these networks?

TWO DISCLOSURES: One, I will be monitoring all four key networks in case someone reaches out to me there. So, if a client or prospect directly messages me on one of these networks, I will respond (sorry, but I am not going to ignore a client). And two, when I publish content to the blog, I will distribute it to all four networks, as I’ve done for years.

THE CRITICAL ACTION: The real value, however, in social media, is engaging and conversing with real people. So, in this experiment, I will ONLY engage and interact, talk about stuff, and share content on ONE NETWORK AT A TIME.

Here is order of engagement:

Week 1: LinkedIn
Week 2: Twitter
Week 3: Facebook
Week 4: Google+
[note: this order was established using the “eeney, meeney, miney, mo” strategy]


1. To see if increased focus on ONE network dramatically improves the conversation there.

2. Increases connection.

3. Drives significant more traffic from that specific network than usual.

4. At the end of the month, will I decide to eliminate one of these from my ongoing time investment?

5. Will I get better at using the specific apps for each network on the iPhone?

6. What will I learn more about each specific network?

We’ll see.

Look to hear back from me on May 1st. Will be sharing what I learn.

P.S. My apologies in advance if I am less responsive this month. I am not ignoring you, I might just be focusing on a different social network…


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Drawing by Hugh Macleod.

  • Havana Nguyen

    Oh wow, this sounds like a great idea! I am really curious about the results … 

  • Todd Schnick

    yeah, me too. ;-)

    actually, i forgot to add… i hope it increases engagement in the blog comments too…

    thanks for reading!

  • Walker McKay

    So glad you are doing this. I am wondering if adding G+ to my social media plan is worth the time shift from twitter and linkedIn. I don’t think I need another “me too” network… Will be curious about your findings.

  • Todd Schnick

    yeah, walter. in fact, with the dabbling i’ve done on G+ to date, i feel it is a great network. but in my opinion, i think it requires more time invested than occasional dabbling. will look to see what happens with a full week solely invested…

    thanks for reading…

  • Doug Rice

    Great idea, Todd! Can’t wait to hear your results!

  • Todd Schnick

    thanks doug. and yeah, Day 2 and already learning something. total immersion into LinkedIn is proving frustrating, to say the least…

    thanks for reading!

  • Mmaglothin

    I have found a strong way to gain looks at my profile on LinkedIn is to ask or answer a question. 

  • Rebecca Staton-Reinstein

    Interesting experiment Todd. Of course you can tweet through LI so why not? As Mmaglothn commented, activity in groups with Q&A is one of the best way to increase traffic. Posting your blogs is another. My own bias is they are different avenues. Each attracts different types of followers or traffic. Also, few people get overnight success out of LI – it really is about building relationships. If people recognize you have something interesting to say (and aren’t too salesy about it) you will build a strong following. Good look and looking forward to hearing about your experiences.

    What were your frustrations?

  • Todd Schnick

    thanks rebecca. you are right, of course. no overnight successes here (or anywhere). and to answer your question, what frustrates me most IS the fact that people link their twitter account to LI. hard to engage with people that way (in my opinion).

  • Todd Schnick

    yeah, marshall. i am with you. thoughtful participation in the right groups (not spamming) is where it is at…

  • tarynp

    I have actually started unfollowing people on Twitter who predominantly post to LI and have it link to twitter and I have started “hiding” people on Facebook and LinkedIn who post to other sites and have it duplicate content. 

  • Todd Schnick

    yeah, i have no problem with people posting specific content (such as a blog post of theirs) on multiple channels. but why on earth would you automate your regular, ongoing twitter chatter to another network? that makes no sense…