I know the book Purple Cow, by Seth Godin, was first published in 2003, but I just read it for the first time this past week. And wow. Remarkable. Although a short, fun, easy read – it is no less a profound read that will change the way you view your marketing – and certainly how you approach your marketing.
“Are you obsessed or just making a living?”
The quote above is one of the lines that rung in my ears, and is part of the driving message behind this book. That to create a marketing message that is so extraordinary, so different, and so powerful, YOU have to be obsessed, passionate, a true believer.
Seth Godin makes it quite clear there are no easy answers. And there are no guarantees. You might fail, and fail big. But when you hit on that purple cow, that magical marketing phenomenon that changes how markets and customers behave, it only happened because you believed – and gloriously took the risk!
Enjoy the book!
You can find it here!