I am not a Deadhead. In fact, I’ve only purchased one CD. And I never made it to a concert, despite many opportunities. I listen to them on Pandora now and again…
…and despite that, I still LOVED David Meerman Scott’s and Brian Halligan’s newest book, Marketing Lessons from the Grateful Dead.
We’ve all talked for years about how some folks model their marketing strategy after the Grateful Dead. There are not any new concepts shared in this book, but finally someone put everything we’ve been talking about on paper…in one place.
You don’t have to be a Deadhead to love this book. But if you are a marketer (trust me, you are), you will benefit from the read. There are hundreds of books that talk about these same concepts, but this one makes it fun and easy to learn about the ideas shared here. I’d heartily recommend it… Enjoy!