I had the real pleasure and honor to be invited by Intrepid friend Alicia Arenas to contribute a guest post to her blog, Sanera, the People Development Company.
In the spirit of March Madness, Alicia has a fine collection of marketing thought leaders assembled for a daily publication of some great, thought provoking content on marketing. Her series is called March Marketing Madness. I am honored to be included in this list. My sincerest thanks, Alicia!
HERE IS MY POST, called “Unclutter Your Marketing.”
P.S. By the way, Alicia’s blog is really good stuff. You should subscribe to her RSS feed.


