Comments on: Minimalist Marketing: Make It Simple To Buy From You http://intrepid-llc.com/minimalist-marketing/minimalist-marketing-make-it-simple-to-buy-from-you/ Marketing Strategist Atlanta Wed, 08 Feb 2012 15:49:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Todd Schnick http://intrepid-llc.com/minimalist-marketing/minimalist-marketing-make-it-simple-to-buy-from-you/comment-page-1/#comment-472 Todd Schnick Wed, 07 Apr 2010 21:43:51 +0000 http://intrepid-llc.com/?p=6470#comment-472 Thanks Theo. Appreciate the inspiration! It is amazing how simple changes to an organization can have profound long-term impacts, you know? Thanks Theo. Appreciate the inspiration! It is amazing how simple changes to an organization can have profound long-term impacts, you know?

]]> By: Theo Gilbert-Jamison http://intrepid-llc.com/minimalist-marketing/minimalist-marketing-make-it-simple-to-buy-from-you/comment-page-1/#comment-471 Theo Gilbert-Jamison Wed, 07 Apr 2010 21:29:56 +0000 http://intrepid-llc.com/?p=6470#comment-471 Todd, thanks for reminding us just how important and actionable simplicity really is. We can never hear this message enough. Todd, thanks for reminding us just how important and actionable simplicity really is. We can never hear this message enough.

]]> By: uberVU - social comments http://intrepid-llc.com/minimalist-marketing/minimalist-marketing-make-it-simple-to-buy-from-you/comment-page-1/#comment-470 uberVU - social comments Mon, 05 Apr 2010 12:38:43 +0000 http://intrepid-llc.com/?p=6470#comment-470 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by toddschnick: Minimalist Marketing: Make It Simple To Buy From You http://bit.ly/acyx7k... Social comments and analytics for this post…

This post was mentioned on Twitter by toddschnick: Minimalist Marketing: Make It Simple To Buy From You http://bit.ly/acyx7k...

]]> By: Todd Schnick http://intrepid-llc.com/minimalist-marketing/minimalist-marketing-make-it-simple-to-buy-from-you/comment-page-1/#comment-469 Todd Schnick Mon, 05 Apr 2010 11:52:57 +0000 http://intrepid-llc.com/?p=6470#comment-469 Yeah, that's great advice. I just read a great book by Fried + Hansson called Rework. They said the same thing. They cut the original draft by over half, and made it better. I always write what I want to write, and then edit back towards a word count goal. And lots of old schoolers give me lip for my brief emails, but it just makes sense to keep it simple... Yeah, that’s great advice. I just read a great book by Fried + Hansson called Rework. They said the same thing. They cut the original draft by over half, and made it better.

I always write what I want to write, and then edit back towards a word count goal. And lots of old schoolers give me lip for my brief emails, but it just makes sense to keep it simple…

]]> By: Todd Youngblood http://intrepid-llc.com/minimalist-marketing/minimalist-marketing-make-it-simple-to-buy-from-you/comment-page-1/#comment-468 Todd Youngblood Mon, 05 Apr 2010 11:18:40 +0000 http://intrepid-llc.com/?p=6470#comment-468 I agree and think the concept also applies to everything we write. From simple e-mails to blog posts to articles to white papers to books. When an editor read the draft of my first book he said, "Cut 2/3 of the words and you've got a winner." I did and it was. Next time you write an e-mail to a customer: 1) Draft it 2) Cut 2/3 of the words 3) Marvel at how much more compelling your message has become I agree and think the concept also applies to everything we write. From simple e-mails to blog posts to articles to white papers to books.

When an editor read the draft of my first book he said, “Cut 2/3 of the words and you’ve got a winner.” I did and it was.

Next time you write an e-mail to a customer: 1) Draft it 2) Cut 2/3 of the words 3) Marvel at how much more compelling your message has become

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