People love a good story. Stories teach. Stories draw people in. Good stories make you stick around to see how it ends. More importantly, good stories are remembered. And MOST importantly, good stories are retold…
And yet, so many entrepreneurs fail to market themselves effectively with storytelling. Why do they fail at this? I happen to have a theory.
[And I am not talking about those who DO NOT use storytelling in their marketing.]
My theory is they are too exhausted from trying to tell too many stories. All at once. See, they are reaching for too broad a market, casting too large a net. And in the end, they will confuse the market – and exhaust themselves – and do a poor job targeting – and reaching – their core target audience.
A minimalist strips away all the clutter and excess, enabling them self to focus only on what matters most. As marketers, we need to apply the same principle to our message.
If we are telling too many stories, the message will be lost. Those we are fortunate enough to have listening to us will be confused.
This process is simple:
1. Identify your MAIN target market.
2. Determine the ONE message that will move that market to action.
3. Deliver your message – your story – to that market, free of clutter and distraction.
What do you think?