Just Focus On What Is Important, Please? A Branding Lesson

Two quick observations from Super Bowl Sunday…

1. Lay off Christina Aguilera. I’d sooner have a large pipe inserted up my fanny than sing the Star-Spangled Banner a capella in front of 11 BILLION people. The only people more courageous are America’s fighting men and women…

But that said, just sing the damn song. Don’t fancy it up so much that you lose sight of the message behind what the song stands for. More attention was paid to the style and delivery than what the words mean, and it doesn’t surprise me an error was made…

2. I dig the Black Eyed Peas. They make me happy. They make me feel good about life. And thus, I will long be a fan…

But that halftime show was simply silly. I mean really silly.

There was so much going on that I lost sight of what I was supposed, to, um, the what, who, the what, I mean, what was going on? Did I just see Slash? I had more beer than I thought, but I just had Usher show up in my dreams about the Super Bowl halftime show.

And all that was missing was lighted outfits that glowed in the dark. Oh wait…

But at least the sound quality was superior. Oh wait…

Anyway, my point is there was too much happening. Too much going on. It took away from what should have been a fun, memorable show featuring some great entertainers…

And that’s my message with this post.

Just focus on what you do…best.

Just showcase who you are, what you do, and how you matter. Don’t add so much to your “song” that you forget the actual message. And don’t add so much fancy schmancy glitz and pop and buzz that you forget who you are, and what joy you can bring to your audience.

Sometimes, I think we try to add so many bells and whistles that the true magic is lost.

Stop doing that. Just focus on what is important please….


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  • Jimdirect

    Great post Todd, but I don’t know why you thought you saw Slash there.

  • Todd Schnick

    maybe it wasn’t him. it did kinda look like a disney anamatronic figure. but then, he’s always looked like that… ;-)

    good to see you friend!

  • Alicia Arenas (@AliciaSanera)

    Todd, thank you, thank you, thank you! You took my discombobulated rants about the Super Bowl and voiced them in a way that made sense and even gave it a business spin. One of the reasons you’re my hero. Keep it simple – that’s always good advice!

  • Todd Schnick

    thanks alicia. as always, appreciate you and everything you do for us!