An honor to have Jason Falls join me on IntrepidTV. Jason blogs and works out of Social Media Explorer, and has just co-authored (with Erik Deckers) a new book, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing.
In discussing the book, we had a frank discussion not only on the importance of conversation with social media, but how there must be alignment with business objectives. Jason made clear that the question about the ROI of social media is the WRONG question to ask, and he shares what the right questions are. We talked about the importance of true measurement of your social media program, as well as how to begin to think strategically about social media for your organization.
You can order the book below (affiliate link), and learn more about No Bullshit Social Media here: