One of my favorite lines is “perception is reality” – and I like it because I see – every day – how people often believe what they want to believe, or believe what they see and are told. The video below is a very entertaining presentation about how changing the perceived value can be just as satisfying – and just as powerful – as what we consider “real” value.
Enjoy this TED video by Rory Sutherland!
[youtube=http://www.youtube.com/watch?v=audakxABYUc]
[a quote from the presentation --> "Poetry is when you make new things familiar and familiar things new."]
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