Making Marketing Fun (And Effective) With Video

OK, so I made a complete fool of myself yesterday…

I was meeting with a client who is launching a blog very soon. He remodels homes. He is a sharp looking fellow. He is a master craftsman. He is the perfect candidate to do a lot of fun – and effective – video demonstrating home improvement ideas for his blog (amongst many other ideas).

So here’s Todd, walking around Starbucks with his flip, demonstrating a style and attitude that I think will work great on this guy’s blog. At one point, I am on my knees pretending to talk about how to repair Starbucks floorboards…

And yeah, patrons in Starbucks were looking at me strangely. But who cares. In fact, it is even fun demonstrating using video in your marketing… ;-)

That said, utilizing video in a creative way to help add some pop to your marketing is an increasingly popular way to go-to-market. Buying high quality, high definition, video cameras that are SIMPLE to use, is as easy nowadays as buying a calculator in the check-out line. I use a Flip UltraHD camera

Here are a few examples of some folks doing it right:

How Chris Jordan can even make insurance fun:
[youtube=http://www.youtube.com/watch?v=ixczt2r8Opc]

Stephanie Frost simply talking about an example of poor customer service. This video got picked up and was featured on the Huffington Post and on Diane Sawyer:
[youtube=http://www.youtube.com/watch?v=MvRjt0j2p-Y]

My model for successful vlogging, Chris Brogan. Demonstrating what “overnight success” looks like:
[youtube=http://www.youtube.com/watch?v=raNlx0nZc5A]

Stephanie Lloyd and I have fun talking about marketing and social media on He Said, She Said:
[youtube=http://www.youtube.com/watch?v=oBKeFMfD1iQ]

So here are a few things to keep in mind to make marketing with video fun – and effective:

  1. Be yourself.
  2. Make it memorable.
  3. Keep it short. These things don’t have to longer that 90 seconds to have an impact.
  4. You don’t have to be funny, but humor helps make it memorable.
  5. Be helpful. Serve. Try to impart information that really helps people.
  6. Remember that you don’t have to produce Oscar-caliber quality or editing for your videos to be effective.
  7. Be sure that when you upload them to a video site, such as YouTube, that you tag them properly with the right keywords to make them more searchable.
  8. Be real. If you are fake, you will lessen the impact. Considerably.
  9. Don’t rely ONLY on video. Integrate it into a broader marketing program.
  10. Remember, video isn’t for everyone. Find the medium that works best for you. And use it!

 

So, good luck. And if you can, leave some links in the comments with OTHER examples of people doing marketing right with video. Thanks!

  • http://stephaniefrost.net Stephanie Frost

    The key is to keep it simple. Flip Cams are awesome. That’s what I used for my BofA video and I just ordered the Kodak Zi8 which should be as easy to use. Anyway, great tips!

  • Todd Schnick

    Thanks Stephanie. And thanks for the inspiration. Hopefully this post will double your 58K views… ;-)

  • http://www.tarynp.com Taryn Pisaneschi (@TarynP)

    Todd – this is a great post! I especially like how you gave the example of repairing the floor boards. It seems many people need help with getting ideas on how many ways you can use videos or blogging. Roger just put a series of videos up of his nutritionist going through the grocery store pointing out what foods are healthier to eat and why. (http://www.atlantafatboy.com). He’s also starting to use it for documenting the leather restoration process at http://www.youtube.com/leathersmithstv

    We currently use a Flip Ultra but the next camera we invest in is going to be the Kodak Zi8 as it has an external mic input. Woohoo!

    Excellent post – really enjoyed it. :)

  • Charles Mobley

    Good food for thought on usage of video. I tend to visit sites that have many different ways of messaging because variety is the spice of life.

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  • Todd Schnick

    Thanks Taryn. Glad you enjoyed it. I am curious to learn more about the external mic input with the Kodak camera. We’ve done some video work where the audio was a little shaky, and sounds like that might be a cool solution. Thanks for the tip!

  • http://jefflwolfe.wordpress.com/ Jeff Wolfe

    Thanks for the great advice and information. I’ve been planning to mix up my blog a little with some video postings so your advice, as always, is timely for me.

  • Todd Schnick

    Thanks Charles. Variety is the spice of life, and video is a great way to add some variety to your web presence. Thanks for stopping by…

  • Todd Schnick

    Jeff – thanks for your kind comment. Glad the post was helpful. Excited to see the meaningful video you add to your great blog. Let me know if I can ever be of service…

  • http://www/sanerapdc.com/ Alicia Arenas (@AliciaSanera)

    This is why you are successful Todd. You’re not afraid to put yourself out there and crawl around a Starbucks floor (yuk) to help a client. What a powerful way to show your clients what you’re willing to do for them. But you’re also doing something else equally important – you are demonstrating an approach to business your clients need as well: being extraordinary.

  • Todd Schnick

    Wow Alicia. Thanks for the very kind comment. Much appreciated!