The book is a must read. In fact, here is my review. If your organization is trying to participate on the social web, this book is necessary.
Jay and I had a fun discussion and discussed topics such as how organizations begin to make the cultural shifts necessary to win on the social web, about how to organize your armies, content generation, how to use the “new telephone” and why listening is so important, and then, of course we talked about Amber…
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