I was blessed to welcome Guy Kawasaki to Intrepid Radio this week. Guy is someone I have long admired, and it was a pleasure to spend a few minutes with him. He is a former chief evangelist with Apple, founder of both Garage Technology Ventures and Alltop, as well as a best-selling author and speaker.
In this episode, Guy talks about the latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, the importance of enchanting employees (not just customers), how to make your customers evangelists for your brand, how to overcome fear to be entrepreneurial, the power and utility of Alltop, how to send proper email that will be opened and acted upon, and how to overcome resistance.
It was a meaningful 20 minutes for me, I know you will enjoy and benefit too…
You can purchase the book here (affiliate link):