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One of my goals with the radio show and video series is to provide helpful, educational content to my readers. Today’s episode, featuring email marketing specialist Ben Settle, is one of the more helpful pieces of content we’ve produced to date.
You can sign-up for Ben’s email marketing teachings and mailing lists here.
You probably do email marketing. And you probably do it wrong. Or at least can certainly do it better. But Ben isn’t one of those standard email gurus. In fact, he does everything against the grain. And succeeds in doing so… With the right list and strategy, email marketing is the most effective marketing you can do.
Some highlights from the show:
1. Find out what urinary tract infections, bikinis and phantom poop have to do with great email.
2. The psychological impacts of good email.
3. Why sending email once-a-day is a smart move.
4. The difference between using email to sell products, verses selling consulting services.
5. Would you rather work with a celebrity? Or with an unknown. Learn what I mean by listening…
6. Plus a hearty discussion on how to properly build your list, the best distribution platforms and tactics, autoresponders, design and layout, and mastering content generation (as in, all you have to do is write an email to a friend…).
I hope you get some benefit from today’s show. I plan to forward this broadcast to everyone I know who wants to succeed at effective email marketing campaigns…
Thanks for listening!
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