Like most New Year’s Resolutions, most marketing goals are left unfulfilled – undone – incomplete – on a list of annual goals where the only thing that gets done is erasing the prior year and adding the new year…
Is this you? Well, even if you won’t admit it, it is certainly most of us.
Here is how to change it in TWO simple steps:
1. Decide on the ONE most important thing you WANT to accomplish.
2. Do it.
Let me explain. Most of my New Year’s Resolution lists fail because I put too many items on there. It ends up being overwhelming.
I am not talking about simple, basic tasks. I am talking about BIG things. What are BIG things? I dunno, depends. Everyone has a different definition. Start a blog? Get a successful DRM campaign going? Open a new sales channel?
But think big! And notice I said “WANT” to accomplish. Not “NEED” to accomplish. If the mindset is that your goal is something you WANT to do, you will be more inspired to accomplish it.
To all those who say that achieving only ONE thing is too small? I say if you accomplish the one – you will be inspired to take on the next.
The second step? Just do it. I promise that just getting started will be the hardest part. And set a reasonable deadline to accomplishment with a clear understanding of what that is. Without the deadline – it will be there waiting for you to add to the 2010 list. I promise…
What is the one BIG thing you want to accomplish in 2009?
Todd Schnick. Be Intrepid. www.intrepid-llc.com