As long as I have been advising clients on marketing, I have been talking about the value of listening to your customers and prospects.
As in, you can’t really position your product or service offering to a prospect until you really know what their problems or needs are. Knowing this, you can more easily make them understand how you can best serve them. In the end, serving your customers is what makes that relationship work – and prosper.
But I happened upon a cool blog posting yesterday from Amber Naslund that I will share in a second, but she hit on a point I hadn’t really thought about yet. And that is that watching your customers and prospects on social media allows you to even more fully understand them – and see them operate and behave in an environment outside of being YOUR customer or prospect.
I certainly recognized that social media was another way to build relationships with potential prospects, but I never thought about how I could “observe” them and thus, gain an even deeper understanding of how I might potentially “serve” them.
Thanks for the post, Amber. Here it is: http://altitudebranding.com/2008/12/dont-just-listen-observe/
Todd Schnick. Be Intrepid. www.intrepid-llc.com