I thought you might enjoy reading an article I wrote for eMerge! – the marketing e-journal for GrowthANSWERS.
http://www.growthanswers.com/eMERGE/12_03.html
The article discusses using your direct response marketing program to increase your margins. How? By proclaiming proudly that you are the best at what you do…
Todd Schnick. Be Intrepid. www.intrepid-llc.com