We are now entering the holiday season. The season means a lot of things to a lot of people. What does it mean to me?
Greeting cards!
Why is this important you ask? It affords you a chance to communicate with a lot of people – and with a good excuse! Here are four reasons to send holiday greeting cards:
1. You can send cards to your exisiting customers, and thank them for their business. Most of us don’t show enough appreciation to our customers. This is as good a time as any.
2. You can send cards to your hot prospects. Remember how it takes a certain amount of “touches” before a prospect buys? Here is a good chance to do another. And this comes across as more sincere than if you sent a regular old piece of direct mail…
3. Holiday Promotions. Many of you offer a service offering. Why not take advantage of the holidays and offer folks a “holiday discount” for using your product or service?
4. Be unique. Most businesses won’t send a holiday greeting card. This is your chance to be a little different…
These are just a few of the reasons it may be a good idea to send cards out this coming season. Contact us today, and we would be most pleased to discuss how we could help.
Todd Schnick. Be Intrepid. www.intrepid-llc.com