Derek Sivers’ Anything You Want

Just finished reading Derek SiversAnything You Want. This book is a must-read for anyone in business, for anyone who serves customers.

There isn’t much for me to say about the power of this book, so I will simply share some passages I highlighted whilst reading on the iPad:

“Don’t be on your deathbed someday, having squandered your one chance at life, full of regret because you pursued little distractions instead of big dreams.”

“Success comes from persistently improving and inventing, not from persistently promoting what’s not working.”

“When you make it a dream come true for yourself, it’ll be a dream come true for someone else, too.”

“A business plan should never take more than a few hours of work. Hopefully no more than a few minutes. The best plans start simple. A quick glance and common sense should tell you if the numbers will work. The rest are details.”

“If you’re not saying “HELL YEAH!” about something, say “no.””

“Anytime you think you know what your business will be doing, remember this quote from Steve Blank: No plan survives first contact with customers.”

“Never forget that absolutely everything you do is for your customers. Make every decision – even decisions about whether to expand the business, raise money, or promote someone – according to what’s best for your customers.”

“You need to confidently exclude people, and proudly say what you’re not. By doing so, you will win the hearts of the people you want.”

“Are you helping people? Are they happy? Are you happy? Are you profitable? Isn’t that enough?”

“When someone’s doing something for love, being generous instead of stingy, trusting instead of fearful, it triggers this law: We want to give to those who give.”

“Please know that it’s often the tiny details that really thrill people enough to make them tell all their friends about you.”

“Even if you want to be big someday, remember that you never need to act like a big boring company.”

“There’s a benefit to being naive about the norms of the world – deciding from scratch what seems like the right thing to do, instead of just doing what others do.”

“In the end, it’s about what you want to be, not what you want to have.”

“You can’t just live someone else’s expectation of a traditional business. You have to just do whatever you love the most, or you’ll lose interest in the whole thing.”

“Lesson learned too late: Delegate, but don’t abdicate.”

“Business is as creative as the fine arts. You can be as unconventional, unique, and quirky as you want. A business is a reflection of the creator.”

The book came out this past week. I’ve already read it twice. You can purchase the book here (affiliate link):


[Todd Schnick is a marketing strategist, helping entrepreneurs become intrepid marketers…]
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  • Cheri Allbritton

    That’s enough cool quotes for the month! Thank you for sharing them.

  • Todd Schnick

    you would love this book!

    todd schnick
    404.931.0969 mobile