About a week ago, I wrote about holiday greeting cards. What a wonderful opportunity to “touch” your customers, prospects, and vendors. Yes, it is a piece of direct mail. But it doesn’t seem like a piece of direct mail when you are expressing pleasant holiday wishes.
I accidentally started a new Intrepid tradition last year. I got so busy doing Christmas cards for other clients that I forgot to do my own. So, I dropped a New Years card instead. I got great feedback on it – and a new tradition was born. Here is the 2009 card that I will drop later this year:
You should assume your competitors won’t send a holiday greeting card – so this helps differentiate yourself. And this is a wonderful supplement to your efforts to build customer loyalty – it is always a good idea to show your customers that you appreciate their business.
Todd Schnick. Be Intrepid. www.intrepid-llc.com