And you all probably know I help my clients leverage podcasting by using the medium to facilitate connections and expediting relationships with prospects important to their business.
Got someone you want to connect with? Invite them to be a guest on a podcast you are involved with. Simple.
Erm… Maybe not.
Was speaking with a prospect today who actually indicated they had tried podcasting as part of their sales and marketing process in the past, and abandoned the strategy, indicating it didn’t work.
When I asked why it didn’t work, here is what he said: “The challenge was because it fell on us to line up the guest. It became a hassle, I’m told.”
Now, to clarify, I pitched the idea as a business development strategy. This assumes you have identified prospects you want to close and make customers.
Since the dawn of man, sales works when you connect with people, communicate with them, offer a solution to a challenge they are struggling with, and they buy your solution because you solve the problem.
Works a lot better when you actually speak with the people.
The whole damn point is to invite people…to invite the people YOU WANT TO CONNECT WITH.
There are several clients we’ve sold podcasting services to who failed. Why? Because at the end of the day, they never actually ever invited someone to appear on their podcast.
Makes it hard that way.
Reminds me of a guy I know who flopped at a fundraising gig. When I asked if he ever actually asked anyone for money, his answer was “No.”
That makes fundraising really, really hard.
People… sales are about relationships. You develop relationships when you talk with people.
Sales works when you reach out and actually try to connect with people. Some, like me, invent tactics (my podcasting services) where we try to make this process of connecting with people simple.
Even then, people muss it up.
Why is connecting with someone you can help and serve a hassle, to use the quote above?
If that’s how you view your role and your job, that it’s a hassle to reach out to people, sales is gonna be a real long slog for you.
Find something else to do…
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Drawing by Hugh.