Why the hell should I podcast?
Yeah. Important question.
Well, let me tell you a little story:
This didn’t happen because I am special. It happened because I’ve stuck with it over several years.
Robert Scoble put out a book recently, called Age of Context. Who is Scoble?
[from wikipedia: Robert Scoble is an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft.]
Robert has hundreds of thousands of followers. On virtually every network. He had front row seats to Steve Jobs’ new product announcements. His Klout score is higher than Obama’s.
You get the idea…
I happened to catch him talking about the new book on Google+. And I thought, “Hey cool, I should invite him to appear on the show to discuss his book’s message!”
I did a little online research, and found an email address to contact him.
I sent a note inviting him to appear on my show to help promote his recent book.
I immediately got an autoresponder email saying Scoble gets billions of emails, and chances are, I wouldn’t hear back.
I thought, “Well, too bad, would have been fun to talk to the fellow.”
Ten minutes later, I got an email from Robert wanting to do the show.
He asked for some suggested times. I sent some.
Those didn’t work, he’s in Europe that week.
I sent some more dates.
Those didn’t work either, he might be traveling with the family.
He sent an email with his phone number to call him personally to set a time.
Why is one of the most respected technology thinkers, thought leaders, and tech journalists giving me his personal phone number?
One reason: I have a podcast. And he’s savvy enough to want to get on my platform to spread his message.
Look, let’s be honest here.
If I emailed Scoble and said, “Hey there! I’d love to just talk with you and pick your brain for an hour about technology, business, and digital trends, I would have been one of those emails that didn’t get answered.
And who could blame him (or anyone).
No, because I’ve built a platform that resonates with his book’s message, he’s interested in investing a few minutes to share his book’s theme with my audience, and perhaps sell a few books, and make some new fans.
As my faithful audience and readership, it is my mission and purpose to inform you about the amazing possibilities that come with podcasting: content generation for market education, business development, and influencer networking (such as connecting you to the likes of Scoble).
It is simple to do, but not easy. It requires time and dedication for the long haul, but the benefits are amazing. And the amazing people that you can not only connect with and learn from are stunning, but more importantly, to provide great content for you the audience are immensely gratifying.
I really hope you’ll explore it further…
By the way, here’s the book Robert and I will be discussing (affiliate link):
P.S. Robert is just the latest example of how podcasting has enabled me to connect with some amazing people. Scoble isn’t the only example I could have written this post about, just so you know…