Optimize Your Videos!
I came across this video with some suggestions on how to better optimize your videos. Enjoy!
[H/T to Justin Levy]
Popularity: 7% [?]
Archive for the ‘Must Reads’Category
Todd Schnick Sings The Hits | 2009
cartoon by @gapingvoid
Wow, the end of my first full year of blogging. Went by fast. So here is a quick accounting of my favorite posts from 2009:
Obey The Rules, Miss The Fun – I love this post, because I strongly believe in having fun with your marketing. Because if you aren’t, what’s the point?
14 Intrepid Ways To Improve The Customer Experience – I can never write enough or think enough about ways to improve your customer’s experience.
A Day In The Creative Life – This is my favorite post of 2009. My homage to Hugh MacLeod.
Just A Few Steps A Day – This is my second most popular post for the year, sort of a day in the life of how I go to market…
25 Steps To Fortify Your Customer’s Brand Relationship With You – You don’t just create your brand. You earn your brand.
Loving What You Do Is Good Marketing – This is my most popular blog post of the year. The name says it all.
A Hands On Example of Caring For Your Customer – This was the most personal post I wrote all year. It followed the death of my dog of 15 years…
He Said, She Said, Round 8 – Interruption Marketing – Couldn’t help but include an episode from our popular He Said, She Said series, featuring Chris Brogan…
Does Anyone Care About Customer Service? – This is a favorite post from the latter part of the year, and had the honor of a comment from David Meerman Scott himself…
Don’t Be A Part Of This Marketing Conversation – This was the most fun post I wrote in 2009. And it asks some tough questions too…
Thanks for reading this past year, and for all your support in 2009. See you next year!
Popularity: 10% [?]
Don’t Watch This If Brand Equity Isn’t Important To You!
Ten Reasons To Watch This Video:
- If you think brand equity applies to you in any way.
- To be entertained.
- If you think building community is important.
- If you hate your job.
- If doing what you love means something.
- If you believe “hustle” is important.
- If you aren’t afraid of hard work.
- If you believe your legacy is important.
- Transparency matters.
- Use all the tools out there to reach people and connect.
[adult language warning]
A big thanks for Scott Sherman for sharing this video. I had never seen it, and I am sure glad I did. Thanks Scott!
Popularity: 1% [?]
Purple Cow: Remarkable!
I know the book Purple Cow, by Seth Godin, was first published in 2003, but I just read it for the first time this past week. And wow. Remarkable. Although a short, fun, easy read – it is no less a profound read that will change the way you view your marketing – and certainly how you approach your marketing.
“Are you obsessed or just making a living?”
The quote above is one of the lines that rung in my ears, and is part of the driving message behind this book. That to create a marketing message that is so extraordinary, so different, and so powerful, YOU have to be obsessed, passionate, a true believer.
Seth Godin makes it quite clear there are no easy answers. And there are no guarantees. You might fail, and fail big. But when you hit on that purple cow, that magical marketing phenomenon that changes how markets and customers behave, it only happened because you believed – and gloriously took the risk!
Enjoy the book!
You can find it here!
Popularity: 1% [?]
Seth Godin's Tribes
I just finished reading Seth Godin’s book Tribes: We Need You To Lead Us. What a great book! It’s a quick read – pick it up and you can finish in an afternoon. You’ll spend more time thinking about some of the profound things you will read.
It makes you think, and inspires you by explaining that we have the power to make things happen. We just need to lead. But nothing I can say will sum up this book better than this section from page 122:
“Hope without a strategy doesn’t generate leadership. Leadership comes when your hope and your optimism are matched with a concrete vision of the future and a way to get there. People won’t follow you if they don’t believe you can get to where you say you’re going.”
Enjoy the book!
Popularity: 1% [?]
Tags: Seth Godin
OFFICIAL @stonepayton #IDEF140 BALLOT
INNOVATION DEFINED…Insights from the Twitterverse in < 140 characters!
To VOTE for the best definition of INNOVATION, review the list below, select the number of the definition you want to vote for, insert hashtag (#IDEF140) and include both in a Tweet to @toddschnick on Twitter.
Official Entries:
1. futurescape Innovation is a simple idea, executed well and adopted widely.
2. mikebrown Innovation – The magic of imagining, implementing, & improving upon what’s been done before to benefit others.
3. Macker Innovation is clarification, ideation, solutions development and implementation (read, action). It is only as hard as DOING it.
4. wwcasey Innovation is the combination of creativity (the idea), design (making it real), and implementation (making it available).
5. innovate Innovation transforms useful seeds of invention into solutions valued above every existing alternative.
6. mikebrown Innovation = A fundamental, valuable improvement relative to the status quo.
7. Macker Innovation is application of the novel and useful.
8. Macker Innovation is the beginning of the intersection between invention and business insight.
9. innovatebig Innovation is identification of and solution to a real problem that shifts and extends any current understanding of the problem
8. Macker Innovation is the beginning of the intersection between invention and business insight.
9. innovatebig Innovation is identification of and solution to a real problem that shifts and extends any current understanding of the problem
10. Macker Innovation = Invention + Business Insight + Execution.
11. Macker Innovation is the ability for a product or service to disrupt the industry or market space into which it is introduced.
11. Macker Innovation is the ability for a product or service to disrupt the industry or market space into which it is introduced.
12. joegerstandt Innovation is finding a new way to add/create value.
13. Macker Innovation is an applied mix of networking, teaming and customer insight.
13. Macker Innovation is an applied mix of networking, teaming and customer insight.
14. askJayson Innovation – a new idea that radically changes the world with a positive influence.
15. JeffreyJDavis Innovation: Combining common elements in uncommon ways to create unique value.
16. skap5 Innovation is a better way to deliver value.
17. lisarokusek Innovation:More than just creativity.Insight put to action yielding a successful difference,change or new idea brought to life.
17. lisarokusek Innovation:More than just creativity.Insight put to action yielding a successful difference,change or new idea brought to life.
18. lisarokusek Innovation is the marriage of rupture and organizational execution giving birth to new realities.Requires discernment& measure.
19. gregorylent Innovation is another word for life, unfolding itself, to itself, by itself, unceasingly.
20. cfrew Innovation is the creative destruction of established norms or generally accepted ideas and concepts which catalyze a mindshift
21. JaneBozarth Innovation (n.): What everyone around me seems to be so afraid of.
22. LoriLeavitEvans Innovation is the transformation of knowledge into novel products or services that improve our economy in life, work or play.
23. pennyhaynes INNOVATION: Creating a method or product that improves a traditional idea OR efficiently meets a need heretofore unaddressed.
24. epredator Innovation scrapes away the surface tarnish of everyday normality and reflects the light of a brighter future.
25. gregorylent Accelerating innovation, as much an allowing, as a doing.
26. CBones Innovation is the creation of something new that becomes widely adopted and creates significant economic or social value.
27. mikebrown Innovation-Taking NO, not for an answer, but for the inspiration to bring something beautifully new and wonderful to life.
28. camcd Innovation is allowing the process of creating and implementing new and better ways of achieving desired stategic outcomes.
29. ckluis Innovation = creating value through good design, R&D vs. manipulation of information.
30. lareynolds Innovation: Ask an uncommon question about a common problem… then act on the answer.
25. gregorylent Accelerating innovation, as much an allowing, as a doing.
26. CBones Innovation is the creation of something new that becomes widely adopted and creates significant economic or social value.
27. mikebrown Innovation-Taking NO, not for an answer, but for the inspiration to bring something beautifully new and wonderful to life.
28. camcd Innovation is allowing the process of creating and implementing new and better ways of achieving desired stategic outcomes.
29. ckluis Innovation = creating value through good design, R&D vs. manipulation of information.
30. lareynolds Innovation: Ask an uncommon question about a common problem… then act on the answer.
31. rapidbi Innovation = ability to generate ideas * ability to implement.
32. rapidbi Innovation = creativity*risk.
33. atlbizconsult Way to see things not as they are, but as they can be, borrowing data from other arenas and combining processes for better results.
34. creatingchange Innovation = The net result of risk-taker’s proactive, creative change concepts, effectively explained so $ result.
35. Macker Innovation is clarification, transformation and implementation.
36. Macker Innovation is exploring a challenge, imagining the possibilities, shaping the future, and acting on it.
37. Macker Innovation is the art the possible united with the discipline of the necessary.
38. mikebrown Innovation = The ability of @Macker to create scads of “innovation” definitions.
34. creatingchange Innovation = The net result of risk-taker’s proactive, creative change concepts, effectively explained so $ result.
35. Macker Innovation is clarification, transformation and implementation.
36. Macker Innovation is exploring a challenge, imagining the possibilities, shaping the future, and acting on it.
37. Macker Innovation is the art the possible united with the discipline of the necessary.
38. mikebrown Innovation = The ability of @Macker to create scads of “innovation” definitions.
39. mikebrown Innovation = ((thinking randomly + borrowing liberally) / implementing successfully) x persistence x time.
40. mikebrown Shattering the status quo into a million pieces that reform into something much better and more beneficial.
Popularity: 17% [?]
Building Your Marketing Plan – The Final Step
[As published in The Stuckey Report]
The final step in building your marketing plan is to fund it. By now, you have justified a need for your service or product, you have determined a niche, created an appropriate marketing message, determined how you will tactically deliver that message, and know how many qualified prospects need to hear that message.
Once you have completed these initial steps, you must budget dollars to fund your marketing program. And yes, you must spend money to make money. Unless your marketing plan legitimately calls for all prospects to be generated through networking, your marketing plan will cost money.
But by going through the previous six steps, you have created a blueprint by which you will spend marketing dollars very carefully. By determining exactly how many prospects you need to contact, you are now in a position to determine the ROI on your marketing budget.
Word of warning – you WILL need to adapt and adjust this plan over the course of a year. Market and economic conditions may force change – competition may force mid-course corrections. You never know.
But with this solid foundation in place – making these adjustments are going to now be easy to make. Why? Because you are following a map, and when doing that, it is much easier to see how to adjust your course. Good luck!
Todd Schnick is the president of the Intrepid Group LLC, a small business marketing firm. You can find his website and marketing blog at http://intrepid-llc.com!
Popularity: 1% [?]
Don't Be Boring, Be Intrepid
He did it again. I owe it to my community to share this great blog post by Seth Godin. Enjoy!
http://sethgodin.typepad.com/seths_blog/2009/01/youre-boring.html
Message? Being remarkable is a choice…
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Seth Godin's Top 2008 Marketing Posts
A lot of people in the marketing game use the term “guru” too often when describing the thousands of marketing “experts” that are out there. Many individuals are too quick to label themselves marketing gurus.
But, when I think of a marketing guru, I think of Seth Godin. Below is a link to his top marketing posts for 2008. Take some time to review these. Good stuff!
http://sethgodin.typepad.com/seths_blog/2008/12/a-years-worth-o.html
Todd Schnick. Be Intrepid. www.intrepid-llc.com
Popularity: 1% [?]
Tags: Seth Godin
Great Marketing Resource Lists – From Duct Tape
Please enjoy the following two lists, the best business blogs AND the top online marketers of 2008. Post via Duct Tape Marketing: http://www.ducttapemarketing.com/blog/2008/12/23/the-50-best-business-blogs-of-2008/
Have a great holiday!
Todd Schnick. Be Intrepid. www.intrepid-llc.com
Popularity: 1% [?]
