22 Apps I Can’t Live Without

Just for fun, I thought I’d create a quick list of the 22 iPhone and iPad apps that I cannot live without.

I apologize to those who are NOT using iPhones, but I imagine most, if not all, of these apps are available on other platforms…

And all of these apps are FREE.

Todd Schnick1. Do Nothing (pictured) – I am learning to meditate, and I sincerely want to get better at it, because I find real value in calming my mind, clearing my head, and getting myself grounded. This cool app makes this process simple and pleasant.

2. USA Today – A very simple and easy-to-use news source. Works very well, and looks nice on the phone.

3. Google Voice – A nice supplement to managing my Google Voice mail on the iPhone.

4. Dropbox – Although I do most of my Dropbox work and management on the Macbook, this app is a super easy way to find and locate specific audio, documents, and photos that I need for an essay or a project. Once I find it, I can email myself a link and insert into my work.

5. Kindle – I am reading more and more of my books on the iPhone verses my iPad…and the two devices, via this app, sync and keep each device current on where I am in a current read.

6. RE.minder – A great reminder app. I have it set to ping me every 60 minutes. And it reminds me to “Get off your ass, stop procrastinating, and get to work.” Seriously. That’s what it says…

7. Redlaser – The app I use to scan and review QR codes.

8. Vine – The HOT HOT HOT new app, best described as Instagram for video. Still very new at this, I just downloaded it last night, but I am seeing lots of potential value in cleverly communicating with people important to you.

Todd Schnick9. Lift (pictured) – This is the most important app that I use. It is an accountability tool that I use to build better habits on getting work done, creating, maintaining health and fitness, and personal improvement.

10. Mailchimp – I manage all my email marketing projects, autoresponders, and mailing lists on Mailchimp. This app provides a nice way for me to track progress, performance, and list development when I am on the go.

11. TED – Need some inspiration on the move? Getting TED presentations direct to your smart phone and tablet.

12. LinkedIn – I hate using LinkedIn on my Macbook. But I frickin’ love their iPad app! Makes LinkedIn fun and easy to use.

13. Facebook – The official Facebook app continues to improve, adding the features that we take for granted on the main site.

14. Hootsuite – Hootsuite is how I navigate Twitter, and their iPhone and iPad app has always worked well for me.

15. Utilities/Voice Memos – The Voice Memo app came with my iPhone. It is where I record audio reminders, short podcasts, and leave notes to myself on important action items, client notes, and meeting follow-ups. From the app, I can email the audio direct to me and/or to Evernote.

16. Instagram – The Instagram app is pretty much how I share relevant photos to Instagram of course, but also to Facebook, Twitter, and Tumblr.

17. Evernote – Evernote just recently upgraded the app versions of the platform, and it seriously rocks. If you use Evernote at all, you will love the app versions.

18. Highrise – I use Highrise as my personal CRM platform. The app nicely presents my To Dos, and easily syncs with my account.

19. Maps – My personal GPS. I am not sure what all the fuss is about with Apple maps, it has always worked perfectly for me. And I can do other tasks on the iPhone even when I am using the Maps app to get to a location.

20. Google+ – I love the G+ apps for both the iPhone and iPad. In fact, I use these FAR MORE than G+ on my Macbook. The apps make this network a lot more fun.

21. Anylist – This is how Stephanie and I manage our joint shopping lists, which can sync between our two phones, and so at any time, we know what we need for the home and home office.

22. Nike Fuelband – This app syncs with my actual Fuelband, and through this I track my activity and fitness levels and monitor my performance.

What other apps do you use and recommend? Please share in the comments!


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All photos are screen shots from my iPhone.

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The Intrepid Holiday Shopping Guide!

This post is for my readers who need holiday gifting ideas.

But we here at Intrepid don’t believe in giving gifts, such as neck ties, socks and cuisinarts. We believe in giving experiences: art, music, wine and of course, books.

Here is my complete 2011 reading list along with my notes on most titles. But below, I share the six books (and why) that you should give to your loved ones, friends and/or customers. These will help people become an intrepid marketer, and live a more intrepid life…


[my notes: Apply Jobs' craziness to your business...the attention to detail; creating an experience and emotions, not a product; and never settling. For anything...]


[my notes: Guy Kawasaki makes it fun and exciting to be a marketer, this book will leave you inspired to tackle your marketing mission. Here is my interview with Guy earlier this year.]


[my notes: If you run a business, or want to launch one, this book is an essential read. Here are my more complete notes on Derek’s book.]


[my notes: I read a lot of Steven Pressfield this year, but this was my most favorite, and one of the most fun and inspiring reads. Let me put it this way, if you are a man, you should add this to your collection.]


[my notes: Another Pressfield title, and one of the most important books you will ever read. If you create, if you procrastinate (and we all do), this is a MUST READ. This will get you off your ass...]


[my notes: In my opinion, the most important thing to do is read both Do The Work AND Poke The Box at the beginning of each month. I do. This combination of inspiration will light a creative fire, and launch you on pushing for the change you need in your life and work. In my view, this is Seth Godin’s most important work, and he’s had a lot…]

I hope this helps. Happy Christmas!


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My Notes on David Meerman Scott’s Newsjacking

Just finished David Meerman Scott’s latest book, Newsjacking. I will be interviewing him soon about this book, so stay tuned. But in the meantime, enjoy these clips from the book that I highlighted on my iPad:

“The rules have changed. The traditional PR model – sticking closely to a preset script and campaign timeline – no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.”

“What’s new is that today almost anyone can newsjack if – and only if – they are able to follow the news in real time and react in real time.”

“Searching Google, Facebook, Twitter, blogs, YouTube, and whatever else comes to mind, the reporter scans for any plausible nugget to differentiate her story.”

“Your job is instantly spot an angle and get it online – via your blog, Twitter, or media alert – as fast as you can. You need to be clever and quick. You need to operate in real time.”

“If your blog develops a reputation for serving up informed, insightful, authoritative, articulate, quotable, and timely commentary on the issues in your industry, journalists will learn to seek you out when new issues arise.”

“When you do a blog post on breaking news, don’t just post it and walk away. As Joe Payne did at Eloqua, alert people to your post via Twitter, your company’s website, or email to journalists who might be interested.”

“How can you not afford not to react to news in real time? This is simple a question of missed opportunities. If you cannot react in real time, you risk being torpedoed by a competitor, an unhappy customer…”

“For a blog post to be effective, you need to get it online and post it in your media room as fast as possible. We’re talking right now. Not tomorrow. Not this afternoon. Now.”

If you do marketing for yourself or your organization, this short e-book is a must read. Purchase it here (affiliate link):


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We Remember… Ten Years Later…

I remember, like yesterday, where I was when I learned of the attacks. I was living in Nevada, in Las Vegas. Later that day, when they thought the large hotels in Vegas were in danger, and fighters jets from Nellis AFB circled our city for days. It was surreal.

I remember when the world changed. God bless us, pray for those lost on 9-11, pray for those still fighting for justice, and for those lost fighting for justice.

God Bless America…

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Derek Sivers’ Anything You Want

Just finished reading Derek SiversAnything You Want. This book is a must-read for anyone in business, for anyone who serves customers.

There isn’t much for me to say about the power of this book, so I will simply share some passages I highlighted whilst reading on the iPad:

“Don’t be on your deathbed someday, having squandered your one chance at life, full of regret because you pursued little distractions instead of big dreams.”

“Success comes from persistently improving and inventing, not from persistently promoting what’s not working.”

“When you make it a dream come true for yourself, it’ll be a dream come true for someone else, too.”

“A business plan should never take more than a few hours of work. Hopefully no more than a few minutes. The best plans start simple. A quick glance and common sense should tell you if the numbers will work. The rest are details.”

“If you’re not saying “HELL YEAH!” about something, say “no.””

“Anytime you think you know what your business will be doing, remember this quote from Steve Blank: No plan survives first contact with customers.”

“Never forget that absolutely everything you do is for your customers. Make every decision – even decisions about whether to expand the business, raise money, or promote someone – according to what’s best for your customers.”

“You need to confidently exclude people, and proudly say what you’re not. By doing so, you will win the hearts of the people you want.”

“Are you helping people? Are they happy? Are you happy? Are you profitable? Isn’t that enough?”

“When someone’s doing something for love, being generous instead of stingy, trusting instead of fearful, it triggers this law: We want to give to those who give.”

“Please know that it’s often the tiny details that really thrill people enough to make them tell all their friends about you.”

“Even if you want to be big someday, remember that you never need to act like a big boring company.”

“There’s a benefit to being naive about the norms of the world – deciding from scratch what seems like the right thing to do, instead of just doing what others do.”

“In the end, it’s about what you want to be, not what you want to have.”

“You can’t just live someone else’s expectation of a traditional business. You have to just do whatever you love the most, or you’ll lose interest in the whole thing.”

“Lesson learned too late: Delegate, but don’t abdicate.”

“Business is as creative as the fine arts. You can be as unconventional, unique, and quirky as you want. A business is a reflection of the creator.”

The book came out this past week. I’ve already read it twice. You can purchase the book here (affiliate link):


[Todd Schnick is a marketing strategist, helping entrepreneurs become intrepid marketers…]
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