Optimize Your Videos!
I came across this video with some suggestions on how to better optimize your videos. Enjoy!
[H/T to Justin Levy]
Popularity: 7% [?]
I came across this video with some suggestions on how to better optimize your videos. Enjoy!
[H/T to Justin Levy]
Popularity: 7% [?]
Wow, the end of my first full year of blogging. Went by fast. So here is a quick accounting of my favorite posts from 2009:
Obey The Rules, Miss The Fun – I love this post, because I strongly believe in having fun with your marketing. Because if you aren’t, what’s the point?
14 Intrepid Ways To Improve The Customer Experience – I can never write enough or think enough about ways to improve your customer’s experience.
A Day In The Creative Life – This is my favorite post of 2009. My homage to Hugh MacLeod.
Just A Few Steps A Day – This is my second most popular post for the year, sort of a day in the life of how I go to market…
25 Steps To Fortify Your Customer’s Brand Relationship With You – You don’t just create your brand. You earn your brand.
Loving What You Do Is Good Marketing – This is my most popular blog post of the year. The name says it all.
A Hands On Example of Caring For Your Customer – This was the most personal post I wrote all year. It followed the death of my dog of 15 years…
He Said, She Said, Round 8 – Interruption Marketing – Couldn’t help but include an episode from our popular He Said, She Said series, featuring Chris Brogan…
Does Anyone Care About Customer Service? – This is a favorite post from the latter part of the year, and had the honor of a comment from David Meerman Scott himself…
Don’t Be A Part Of This Marketing Conversation – This was the most fun post I wrote in 2009. And it asks some tough questions too…
Thanks for reading this past year, and for all your support in 2009. See you next year!
Popularity: 10% [?]
Ten Reasons To Watch This Video:
[adult language warning]
A big thanks for Scott Sherman for sharing this video. I had never seen it, and I am sure glad I did. Thanks Scott!
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I know the book Purple Cow, by Seth Godin, was first published in 2003, but I just read it for the first time this past week. And wow. Remarkable. Although a short, fun, easy read – it is no less a profound read that will change the way you view your marketing – and certainly how you approach your marketing.
“Are you obsessed or just making a living?”
The quote above is one of the lines that rung in my ears, and is part of the driving message behind this book. That to create a marketing message that is so extraordinary, so different, and so powerful, YOU have to be obsessed, passionate, a true believer.
Seth Godin makes it quite clear there are no easy answers. And there are no guarantees. You might fail, and fail big. But when you hit on that purple cow, that magical marketing phenomenon that changes how markets and customers behave, it only happened because you believed – and gloriously took the risk!
Enjoy the book!
You can find it here!
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I just finished reading Seth Godin’s book Tribes: We Need You To Lead Us. What a great book! It’s a quick read – pick it up and you can finish in an afternoon. You’ll spend more time thinking about some of the profound things you will read.
It makes you think, and inspires you by explaining that we have the power to make things happen. We just need to lead. But nothing I can say will sum up this book better than this section from page 122:
“Hope without a strategy doesn’t generate leadership. Leadership comes when your hope and your optimism are matched with a concrete vision of the future and a way to get there. People won’t follow you if they don’t believe you can get to where you say you’re going.”
Enjoy the book!
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[As published in The Stuckey Report]
The final step in building your marketing plan is to fund it. By now, you have justified a need for your service or product, you have determined a niche, created an appropriate marketing message, determined how you will tactically deliver that message, and know how many qualified prospects need to hear that message.
Once you have completed these initial steps, you must budget dollars to fund your marketing program. And yes, you must spend money to make money. Unless your marketing plan legitimately calls for all prospects to be generated through networking, your marketing plan will cost money.
But by going through the previous six steps, you have created a blueprint by which you will spend marketing dollars very carefully. By determining exactly how many prospects you need to contact, you are now in a position to determine the ROI on your marketing budget.
Word of warning – you WILL need to adapt and adjust this plan over the course of a year. Market and economic conditions may force change – competition may force mid-course corrections. You never know.
But with this solid foundation in place – making these adjustments are going to now be easy to make. Why? Because you are following a map, and when doing that, it is much easier to see how to adjust your course. Good luck!
Todd Schnick is the president of the Intrepid Group LLC, a small business marketing firm. You can find his website and marketing blog at http://intrepid-llc.com!
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He did it again. I owe it to my community to share this great blog post by Seth Godin. Enjoy!
http://sethgodin.typepad.com/seths_blog/2009/01/youre-boring.html
Message? Being remarkable is a choice…
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A lot of people in the marketing game use the term “guru” too often when describing the thousands of marketing “experts” that are out there. Many individuals are too quick to label themselves marketing gurus.
But, when I think of a marketing guru, I think of Seth Godin. Below is a link to his top marketing posts for 2008. Take some time to review these. Good stuff!
http://sethgodin.typepad.com/seths_blog/2008/12/a-years-worth-o.html
Todd Schnick. Be Intrepid. www.intrepid-llc.com
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Please enjoy the following two lists, the best business blogs AND the top online marketers of 2008. Post via Duct Tape Marketing: http://www.ducttapemarketing.com/blog/2008/12/23/the-50-best-business-blogs-of-2008/
Have a great holiday!
Todd Schnick. Be Intrepid. www.intrepid-llc.com
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