A pic I recently shared on my Tumblr blog...

1. I don’t have time to set up a blog.
2. I don’t know what I’d write about.
3. I don’t have the money to pay a designer and set up a blog.

I have been conducting a personal experiment for the last month.

In my free time, I have been studying and reading about minimalism and the art of simplifying as a way to remove the clutter from my complicated life. And yet, still trying to live an intrepid life. I needed a creative outlet to share what I am learning, and what I am reading.

Secondly, I have been wanting to experiment with and learn Tumblr. So, I created a blog using Tumblr and the focus is on minimalism, simplicity, and boldness. You can FIND IT HERE.

So, here are my simple observations:

1. Tumblr is way cool. I love it. It is easy. And it is fun.

2. It is free.

3. Tumblr makes it very very simple to attach a personalized domain to your tumblr account. All you have to do is own the domain, and the process to assign it to your tumblr blog is idiot proof for non-techies like me…

4. Even the big dogs use Tumblr for their web sites…

5. Tumblr blogs seem to fare well in the SEO-friendly space. I launched this thing on May 16th, and it just recently passed the million mark on Alexa. Not bad for a small, dinky, experimental blog in just under a month…

6. Tumblr makes it SO easy to share other’s work. In fact, many people use Tumblr strictly as a means to showcase and spotlight the work of other writers.

7. And this speaks to my point about the advantages of using a Tumblr blog to address your fear of not having enough to write about. You can easily share the work of others, and “reblog” material that matters to you, to your audience, and is designed to fit into the construct of your blog. This took some getting used to when I first launched mine, but now it is a big piece of the message delivery of mine…

8. When you are prepared to publish new content, Tumblr’s dashboard is set up for you to easily publish your own text, share photos, nicely present quotes, share links of other blog posts, uploads chat conversations, and audio and video of course. Once you select what type of content you intend to publish, Tumblr again makes it idiot-proof.

9. When you are setting up your Tumblr blog, you have hundreds of templates to choose from, with a wide variety of styles. And once you install a theme, it is pretty easy to customize. And, lastly, you do have the option to have a professional designer make serious customizations.

10. I have really enjoyed the community inside of Tumblr. I have met a lot of new people, and that has been a pleasant surprise.

11. I was also surprised to see so many other A-listers present and spending time here. Kevin Rose, Leo Babauta, or Hugh MacLeod for example…

So those are my quick observations after playing around with Tumblr for 30 days. It is a very simple solution for the entrepreneur who doesn’t have the money, the perceived lack of time, or the knowledge base to launch a blog. If you even think a blog will help you market your business, but don’t want to fully commit to hiring a designer to set one up, this is a great tool for you to experiment with!

Disclosure: If you are going to become a serious business blogger, where you commit to blogging as a major piece of the marketing work that you do, I still recommend Wordpress, with the Thesis template (what you see here). But don’t let time, difficulty, or expense be something that holds you back. Tumblr is a great option for you if you can’t pay someone to set up your blog for you…

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We promised more content from our latest exciting project.

The other day, I shared the book cover for a new client. Today, I want to share with you the bookmarks we had designed and printed.

Our client is currently out west at an event, and is receiving some great feedback on the bookmarks, which is exciting!

We are in the process of developing other materials. We will share those too…as well as details about the book and related communication efforts!

I am really jazzed about this new client, which includes designing the book cover for their new book. Here it is, and more to come on this exciting project:

cartoon by @gapingvoid

Consultant: “How did you do in meeting the goals of your 2009 marketing plan? Did you stay on budget?

Typical small business person: “Wait, what? Marketing plan did you say? Budget? I was supposed to have a budget?

Consultant: “Let’s review your social media plan. Did you accomplish your goals?”

Typical small business person: “What? Social media strategy? You can do that?

Consultant: “How did the call to action on your marketing collateral work? Did prospects and customers take the steps you wanted to advance the sales process?”

Typical small business person: “I am not sure what you are talking about, but man, my brochures are sure pretty!”

cartoon by @gapingvoid

Consultant: “How did your keywords perform on your website and blog?”

Typical small business person: “I have no idea, but my cousin who designed the site says her friends think the site looks bitchin’!”

Consultant: “So, with your email marketing campaign, did your prospects contact you to learn more or advance the sales process?”

Typical small business person: “No clue, but most of the people I blindly added to my database unsubscribed and gave me lip about ’spam’.”

Consultant: “So, did you try some new things with your marketing? Try any new tactics, new messaging, any new social media tools?”

Typical small business person: “No. I stuck to the same stuff that hasn’t really worked too well before, but you know, I didn’t have any money to try something new that might work.”

cartoon by @gapingvoid

Consultant: “What good marketing books did you read this year? Did you find any great marketing blogs to help you learn new things?”

Typical small business person: “No, but I think I learned some cool advertising stuff watching Mad Men…”

Consultant: “Did you hone your skills at building community and establishing relationships on tools like Twitter and Facebook?”

Typical small business person: “Huh? No, but I passed along my free e-book, the results of my IQ test, an invite to join my mafia family, and the link to my blog to all new followers and friends!”

Consultant: “Have you narrowed your marketing focus down to a highly specific, easily targeted niche?”

Typical small business owner: “Are you nuts? I am not missing out on hitting all those darn people…”

cartoon by @gapingvoid

Consultant: “Have you narrowed your focus to the right networking groups that are in your target market?”

Typical small business person: “Are you nuts? I am not getting many leads from the bunch of groups I am visiting, so clearly I just need to hit as many darn networking groups as I can…”

Consultant: “Tell me about your lead generation and lead incubation system? How do you feed good solid prospects into your pre-purchase experience?”

Typical small business person: “Huh?”

cartoon by @gapingvoid

The point here? Thinking strategically and putting a plan on paper is too important NOT to do. Yet, too many small business people jump into their daily routine without so much as a plan on how to proceed. The questions [by no means a complete list of pertinent questions] above serve one purpose: if you can personally identify with even one of those mini scenarios, you need to pull back, take advantage of the quieter holiday season, and think some things through as you prepare for 2010.

Good luck!

Here is another logo that we’ve just completed. This was a tricky one. This is for Video Dust Jacket from the High Velocity boys. Video Dust Jacket is a project where the High Velocity team travels to visit and interview business authors and bring their thought leadership and written works to light…

We had to produce a new logo for a concept about building community, serving others, and bringing profitable business and people of influence into your CIRCLE. The concept is called CircleNomics…

A new client proposed a fun challenge. Create a logo for a new blog entitled Southern Catholic Chicks. This blog is the journey of two southern ladies who converted to Catholicism. The goal was to appeal to younger folks, demonstrate their southern origins (thus the glass of iced tea), and also maintain the dignity of their religious seriousness.