They are in the process of retooling their business. And are in the process of examining some hard questions about what they do, who they serve, and exactly who they are.
Important questions all.
But at some point you have to shit or get off the pot, to use an old Nixonian phrase.
I mean really, get to it already. Stop debating. Stop wondering. Stop procrastinating (if you want to get down to it).
You’ve explored this enough.
I am not negating the importance of those questions, they are after all very important. But I know for a fact that this company knows what they sell, who they sell to, and what their value proposition is.
They just don’t all [as a complete team] believe it. I mean really believe it. In their guts. In their core.
And this is why they fail. Why they wander. Why they struggle. Why they meander aimlessly through the desert.
Look, get on the horse, and start riding. You have a good sense of who you really are, what your purpose really is. And you can in fact adjust your course along the way, but start on the damn journey.
You know what you have to do. You know exactly the hard work that lies ahead. Is that what you are really avoiding? Is a commitment to that hard sacrifice the big road block holding you back?
If yes, you have bigger problems. And bigger questions that have to be answered.
If no, then what the hell are you waiting for?
You have goals that need to be met. You’ve been talking about them for years. The cold hard numbers of the company CRM are staring you in the face. So stop talking about it and just hit the pavement, and start doing it.
You can continue talking about it. Or you can start executing.
JOIN THE MAILING LIST HERE, or don’t, and keep on procrastinatering…
Photo credit: By me. Of me.