We all have a list of things that need to be fixed, adjusted, upgraded, tweaked, improved, or destroyed with malice. Yet many entrepreneurs don’t take quick action to deal with these little nagging problems. I talk about how intrepid marketers identify these issues, and take decisive action. Enjoy.
CLICK HERE to learn how to be an Intrepid marketer…
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I recorded this video following a recent run. It was one of my first longer distance runs (for me anyways) and I had to push myself to get through it. And it made me think that intrepid marketers often have to push themselves to achieve. And they aren’t afraid of pushing the envelope either… Enjoy!
Need help pushing the envelope? Click HERE to Be Intrepid!
Popularity: 8% [?]
In today’s “You Might Be Intrepid Marketer” episode, I talk about how intrepid marketers are NOT afraid to dive in and build relationships. With real people. In a video filmed last Friday morning, I share some thoughts about how profound relationships – that are formed online and strengthened in real life – can have a dramatic impact on your marketing and your personal brand. Enjoy!
Click RIGHT HERE to Be Intrepid!
Popularity: 8% [?]
I’ve been doing some reading and experimenting on this topic. I think social search/real-time search is an important step forward for the social web. Big time. In this episode, I claim that intrepid marketers fully embrace this, and aggressively seek to take advantage of it. Enjoy!
Here is a VIDEO from Google to get you up to speed!
Learn how to Be Intrepid here!
Popularity: 9% [?]
The first in a series of blog posts discussing how we can all be intrepid marketers. In this episode, I talk about how we must NOT be afraid to try new marketing tools (apps, online tools, software, hardware, new technology). I suspect a majority of what we experiment with will not work for our business, but you just might land on something that may change your business. Forever.
The online, social web, and technology sites referenced in the video: TechCrunch, ReadWriteWeb, Mashable + Foursquare…
How we help you Be Intrepid…
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OK, so I made a complete fool of myself yesterday…
I was meeting with a client who is launching a blog very soon. He remodels homes. He is a sharp looking fellow. He is a master craftsman. He is the perfect candidate to do a lot of fun – and effective – video demonstrating home improvement ideas for his blog (amongst many other ideas).
So here’s Todd, walking around Starbucks with his flip, demonstrating a style and attitude that I think will work great on this guy’s blog. At one point, I am on my knees pretending to talk about how to repair Starbucks floorboards…
And yeah, patrons in Starbucks were looking at me strangely. But who cares. In fact, it is even fun demonstrating using video in your marketing… 
That said, utilizing video in a creative way to help add some pop to your marketing is an increasingly popular way to go-to-market. Buying high quality, high definition, video cameras that are SIMPLE to use, is as easy nowadays as buying a calculator in the check-out line. I use a Flip UltraHD camera…
Here are a few examples of some folks doing it right:
How Chris Jordan can even make insurance fun:
Stephanie Frost simply talking about an example of poor customer service. This video got picked up and was featured on the Huffington Post and on Diane Sawyer:
My model for successful vlogging, Chris Brogan. Demonstrating what “overnight success” looks like:
Stephanie Lloyd and I have fun talking about marketing and social media on He Said, She Said:
So here are a few things to keep in mind to make marketing with video fun – and effective:
So, good luck. And if you can, leave some links in the comments with OTHER examples of people doing marketing right with video. Thanks!
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My video message above is a testament to the power of the social web. When I started blogging at the Intrepid Runner about my half-marathon training, I never knew that it would lead to so many new enriching personal friendships.
The process has indeed opened my eyes. I mean, yes, I knew that using social media was a powerful way to build relationships, but I was never prepared for how this small blog about marathon training was going to expose me to so many new people, and increase the size of my social network.
And meeting and interacting with Kat Cole is just one example (You can see a video about her guest appearance on High Velocity RIGHT HERE). Yes, she ultimately accepted an invitation to participate on High Velocity Radio as a result of she and I connecting on Twitter. But what is more important to understand is that our friendship will extend far beyond today’s guest appearance.
As I said on the video, using the social web to talk about and share passions of yours will connect you to new people, but only if you are willing to engage. Making the effort to journal and chronicle about your passions will also result in strengthening your personal brand, creating deeper personal relationships, marketing you and your business, and yes, enriching your life.
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I came across this video with some suggestions on how to better optimize your videos. Enjoy!
[H/T to Justin Levy]
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Today we filmed Round 10 of He Said, She Said. What a momentous occasion! We made it to 10. Not that we didn’t think we would…but still, kind of cool!
It was Stephanie’s turn to ask the question, and she asked, “What do you think is the the greatest advantage of promoting an event via social media?” Watch the videos below to discover our thoughts, and feel free to add to the conversation via the comments section!
Join us for the PunkRock Champagne Holiday Social + TweetUp on December 16th! Hope to see you at FuegoMundo Wood-Fire Grill!
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Gareth Young was a guest on today’s High Velocity Radio Show. He uttered one of those lines that just spoke to me. Nothing revolutionary or earth shattering, but just one of those things that I found profound. And I wanted to share it with you here…
Those that are achieving success, are doing it because they are practicing the combination of two simple things: discipline and process…
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