He Said, She Said – Vol. 3 – Blogging for Small Business

by Todd Schnick on August 13, 2009

Hmmm, well this is the episode you have been waiting for. A little entertainment, theater, some drama, and a hearty discussion of an important issue – blogging for small business. Tonight’s question: what is the single most important thing a small business should do with it’s blog to benefit it’s business. Naturally, I think my answer is better than Stephanie A. Lloyd’s, but we’ll let you decide for yourselves!

In fact, we strongly encourage you to vote for the better answer. Please comment on my blog below or on Stephanie’s. You can also tweet your vote on Twitter using the #HSSS hashtag.

More importantly, if you have a better idea, please suggest it here. The two of us will be glad to engage in a discussion!

[youtube=http://www.youtube.com/watch?v=nkYZIAHmcwI]

[youtube=http://www.youtube.com/watch?v=hxF51696SBE]

You can view Stephanie’s post of Volume 3 HERE!

Tagged as: Atlanta Marketing, Blogging, General Marketing Strategy, Intrepid Video Series, Social Media, Social Networking, Stephanie Lloyd

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  • http://www.neocapitalsolutions.com Julian Reid

    I vote “present” on this compelling question. Here’s my rationale:

    “He Said” – that the MOST important thing about small business blogging is the opportunity to engage in the “new” marketing paradigm of interactive “diaglogue” versus “monologue”.

    “She Said” – that the MOST important thing is to “forget about yourself” and focus on audience needs and addressing them.

    Now, my experience in small business blogging is about a “1″ on a “10″ scale, where “10″ is defined as “expert”. I’m crawling, … and not really walking yet. Much less running.

    But my EARLY experience is saying this:

    -Blogging seems to be a thin-slice, perimeter subset of small-biz “marketing”
    -Blogging seems to be MUCH more along the lines of “networking” versus say, … the “advertising” or “building awareness” aspects of a comprehensive marketing strategy.

    Here’s an example of what I mean: Along the lines of what “SHE Said”: I have entered a few blogs on my new site which are “educational” in nature. These blog entries are aimed at solutions to problems that I’m SURE my prospects have.

    The result of these blogs? The last few inquiries I have are NOT from prospects, but from people who, based on their questions, think I do something DIFFERENT from what I actually do. Not that this is a bad thing; it isn’t. BUT … it tells me that perhaps blogging is more about “networking” than the broader nature of “marketing”.

    Now, “HE Said” that blogging brings marketing into the realm of two-way communication, … and the fact that I’m COMMENTING on THIS blog is absolute proof of that … I guess … but, I (personally) haven’t seen it yet.

    In conclusion, you may both be proven right as my experience grows, and the debate over which is”most important” may become moot. But denying your basic premise that small biz marketing is changing would like burying your head in the sand.

    Thanks for the chance to vote. I look forward to the results! -J.

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